Babyshop Ramps Up Expansion In Malaysia Starting With Suria KLCC

Babyshop Ramps Up Expansion In Malaysia Starting With Suria KLCC

Babyshop, the leading children’s retailer in the Middle East and with a growing presence in Africa and SE Asia, is on course for significant expansion in Malaysia. On 27th Aug 2022, it opened its newest flagship store, located in Suria KLCC, in the iconic Petronas Twin Towers in Kuala Lumpur. Spanning 7,800 square feet, the store will carry the full range of merchandise that Babyshop is renowned for, including children’s apparel from newborn to ten years, baby essentials, nursery furniture and toys, all under one roof.



Entering the Malaysian market in 2018 with its first store in IOI City Mall, Babyshop has seen steady growth in both sales and popularity and now has a presence across 10 locations in Malaysia. In addition, the brand is all set to open new stores across Johor, Kuala Lumpur & Penang in the next 6 months.


“As a brand born in 1973, Babyshop has been serving three generations of parents, giving us nearly five decades of expertise, providing the ‘best for baby’ and earning the trust of millions of parents across the Middle East, Africa, and SE Asia. The opening of our brand-new flagship store in Kuala Lumpur affirms our commitment to expanding our presence in Malaysia, where Babyshop is so well-received by parents. We have been awarded the best Mother and Baby brand at the Parents Choice Awards for the 4th consecutive year in 2022. In addition, in-house brands Juniors and Giggles have been recognised as the best Fashion and Stroller brands, respectively, as voted for by Malaysian parents, demonstrating their trust in our brand and products,” said Ruban Shanmugarajah, CEO of Babyshop.



“We understand that Malaysian consumers develop high brand loyalty, and tend to favour value, choice, quality and convenience when making their purchase decisions. All of which Babyshop delivers on, and by opening in new locations across the country, we will become even more accessible to parents who rely on us for support in their journey, from pregnancy to birth and beyond,” he added.


The children’s omnichannel retail powerhouse leads the way by providing the widest selection of children’s merchandise, combined with exceptional quality, skilled customer service, unbeatable value for money, and best-in-class knowledge and expertise. Babyshop is a one-stop destination for all Baby & Kids’ essentials housing many of the world’s leading brands, including Philips Avent, Tommee Tippee, Dr. Brown, Graco, Joie, Disney, Barbie, Hello Kitty and Lee Cooper, in addition to its award-winning private label brands — Juniors, Giggles and Eligo.



Babyshop always looks to forge closer ties in the local community, led by their purpose ‘every child deserves the best start in life’. Babyshop also offers an array of options to its customers, including 100% organic fashion, strollers & car seats with international safety standards and a lot more at a great value.



Our new flagship store in Suria KLCC features “My Baby Experts”, trained specialists who epitomise personalised customer service by helping new parents. New parents are often overwhelmed by seeking information and stocking up on all the essentials to prepare for the birth of a child. With ‘My Baby Experts’ while assisting them, they have a chance to build a long-lasting relationship with the customers.



A strong advocate for child safety awareness, Babyshop launched the pioneering community initiative ‘Child Safety First’ in 2005, which is still going strong today with endorsements from crucial government entities across the region. The Suria KLCC store joins a global network of over 230 stores across 13 countries, including Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Kenya, Tanzania, Indonesia and Malaysia.

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