FABER-CASTELL's Back To School Campaign Features A Mural Contest and New Innovative Products

FABER-CASTELL’s Back To School Campaign Features A Mural Contest and New Innovative Products

faber castell campaign visual

Faber-Castell Malaysia is on a mission to make this holiday season and also going back to school more interesting with ‘My School Mural Competition’ as well as several new innovative products launched in conjunction with its 2020/2021 ‘Back to School’ campaign.

The mural competition with the theme “Our Earth, Our Home”, is one of Faber-Castell’s Back To School initiatives in promoting sustainability through art, at the same time helping students to add colours and vibrance to their new school year.

The contest is open to students in the Klang Valley, ages between 7 to 18 years old.

The two best mural designs will be brought to life in the respective winners’ schools with the help of Malaysian mural artists.

Participants can submit scanned copies of their mural designs via email to Marketing.Support@faber-castell.com.my with a subject header “Entry Submission – My School Mural Competition” before 28 February 2021.

Apart from the mural competition, children of all ages can also look forward to new innovative and high-quality products by Faber-Castell.

 

6 Modelling Dough_Local_Updated KLD_Nov 19_c2c

 

This holiday season, young children can occupy their time with the many Faber-Castell products such as the new Modelling Dough, which is available in Neon and Glitter colours as well as basic colours; the Perfect Body Crayons; and the Magic Touch Instant Hair Colour which are dermatologically tested to be safe for the skin. With the Perfect Body Crayons and the Magic Touch Instant Hair Colour, children can express their creativity by safely painting and colouring themselves to witness instant transformation.

 

Starting the new school year will be something to look forward to when your children have exciting new stationery products and school sets. These new products are designed with great new features, designs, and colours that will enhance their usage experience.

 

Adventure Hero SET ARTWORK#2

 

Building on the Castle Heroes theme, Castle Heroes – Bernard and Cassandra now have two new characters joining them i.e Talia the singing bird and Drake the wise dragon which are featured in the 2020/2021 Castle Heroes school set.

The set consists of colour pencils, a mechanical pencil, black lead pencils, ruler, eraser and activity sheets.

 

Ms Annee Koh, Head of Marketing of Faber-Castell Malaysia said, 2020/2021 ‘Back to School’ campaign is especially interesting with high-quality new products launched for children of various age groups from pre-schoolers to secondary school students so that no one will be left out.

 

“We are constantly refining our existing products and creating new ones through extensive R&D to provide children with stationaries and art supplies that will help cultivate their creativity. A well-made product will not only ensure the comfort of its users but also helps to cultivate the creativity of users,” she said.

 

For toddlers aged 3 to 4 years old, Faber-Castell Malaysia introduces the Early Age Crayons which are specially designed to fit their grip. These crayons are designed with a unique shape which are highly resistant to breakage, making them safe for toddlers to enjoy.

 

Primary school students, on the other hand, can look out for numerous new products that include the Wheat Straw Scissors with handles made from eco-friendly wheat straw; the Apollo Mechanical Pencil which is designed with an ergonomic barrel for long hours of writing comfort coupled with a pressure absorbing tip; an anti-leak Click Box Sharpener and a set of vibrant quick dry poster colours. In addition, the Watercolour Pencils now come in refill packs of 12 and 24 colours, making it convenient for them to only replace colours that they need.

 

116424_Black Edition colour pencils, cardboard box of 24

 

Also new in the market are the Black Edition SuperSoft Lead Colour Pencils which produces excellent colour payoff on both black and white paper; Textliner 46 Metallic which is a one of its kind highlighter pen with a metallic finish; and the trendy K-one pens, which are perfect for secondary students who require more sophisticated-looking stationery products. RX Gel Colour pen is another new product that is wonderful for mind mapping as well as creative note-taking with its many vibrant and high-intensity colour options.

 

There are numerous other Faber-Castell Back to School Value Sets and Gift Sets that the public can purchase. Just look out for the Castle Heroes Display at selected retail outlets nationwide.

 

To learn more about Faber-Castell Malaysia’s Back to School Campaign, the public can log on to Faber-Castell Malaysia Official Facebook page at    https://www.facebook.com/fabercastell.malaysia/

Click to Hide Advanced Floating Content