ABOUT THE PARENTS’ CHOICE AWARDS
The Parents’ Choice Awards (PCA) by Parenthood Media Network is a premier recognition platform honouring Malaysia’s most trusted and influential family brands. Combining nationwide parent voting with expert evaluation by a panel of judges, PCA recognises excellence across baby care, education, health, and lifestyle sectors. The awards serve as a trusted benchmark for quality, innovation, and brand leadership, spotlighting organisations that shape and elevate the parenting landscape in Malaysia.
The Legend Award
A prestigious honour reserved for brands that have consistently earned parents’ trust by winning for five consecutive years.
Super Brand Award
An award to companies that have demonstrated exceptional consistency, innovation, and impact across multiple parenting-related categories.
Most Influential Mother Of The Year
(2025)
Maryam Younarae
Most Iconic Woman Personality Of The Year
(2026)
Bella Astillah
PARENTS’ CHOICE AWARDS HIGHLIGHTS
The Brands That Shape Malaysia’s Future
SPOTTED – The Mark Parent’s Trust
PANEL OF ADVISORS
Tan Sri Dr. Haji Noor Hisham Bin Abdullah
Former Director-General of Health Malaysia, Current Chancellor of the University of Cyberjaya (UoC) & Chairman of the UCSI Healthcare Group
Yang Mulia Tengku Faizwa Tengku Razif
Chairman of Malaysia International Economic & Social Development Association (MIESDA)
Sister Elizabeth Richard
Renowned Certified Lactation Consultant & Infant Care Expert
