Danone, a leading food and beverage company specializing in nutritional products in Malaysia, announced its partnership with 99 Speedmart in collaboration with The Lost Food Project to launch its ‘Dugro Ramadhan Share the Kindness’ campaign.
With this campaign, it aims to raise funds for the donation of 25,000 packs of Dugro (Growing Up Milk product by Danone) to be given to 8000 B40 families and also to a few children’s charity homes in Malaysia. The campaign starts on the 19th of April 2021 till 12th May 2021.
Commenting on the initiative and the association, Danish Rahman, General manager for Danone Specialized Nutrition, Malaysia, said, “Ramadhan is all about doing good and giving back to the community, hence Danone is taking this opportunity to play their part by helping the B40 group in Malaysia in partnership with 99 Speedmart and The Lost Food Project. Danone understands that as children represent the future, their well-being is of the utmost importance. With Danone’s vision of ‘One Planet. One Health’, we make it our mission to bring health through food to as many people as possible, and our ‘Dugro Ramadhan Share the Kindness’ campaign is in line with the same.”
“With every purchase of Dugro from 99 Speedmart, RM1 will be contributed towards the initiative and Danone is committed to contributing an equal amount for the cause. 99 Speedmart is one of the largest convenience franchises in the country with more than 1,800 outlets nationwide and partnering with them helps Danone reach more Malaysians. With this effort we are looking to reach our goal of at least 25,000 packs of Dugro’s to be distributed. We hope this will be a good step towards providing children in need with better nutrients for their healthy growth.”
Iron deficiency anaemia (IDA) is the most common nutritional deficiency faced by children all around the world. Danone, the champion of the ‘One Health’ agenda known for taking care of children’s health needs since its early years, wishes to raise this awareness through this campaign.
This initiative by Danone comes at the right time as the current economic situation has affected many Malaysians with one of the biggest effects being the worrying upsurge in the unemployment rate, which was at its highest of 5.3% last year. This has indefinitely put a strain on the B40’s disposable income, especially those with young children as they continuously struggle to provide for their families and ensure that they get the necessary nutrients for their growth.
“We appreciate the opportunity to partner with Danone Malaysia and 99 Speedmart for this initiative this Ramadhan. Over the past year we have seen an increased number of people in distress due to the uncertain situations brought about by the Covid-19 pandemic. The donations of 25,000 packs of Dugro milk will go towards helping the B40 group in Malaysia and will aid more than 8,000 families in the country, providing them with the nutrients they need”, said Mohd Syazwan, General Manager of The Lost Food Project.
One of Danone’s purposes is to provide mothers with the right nutritional support for themselves and young children to help provide the best in food intake.
It aims to gradually improve the dietary intake and nutrients of the community and appreciates that this issue can be combated effectively with the contribution of the society.
