
Yvon Bock, Founder & CEO of Hegen
For most mothers, breastfeeding is a profoundly rewarding experience, a time for building lasting emotional bonds and creating an immense impact on the health of their children. It’s a journey of love, nourishment, and connection. Yvon Bock, the Founder and CEO of Hegen, understands this intimately, having experienced all the highs and lows of motherhood and breastfeeding herself as a mother of four. Her personal journey of breastfeeding for 10 years has made her a strong advocate of this special bond between mother and child.
As Yvon reflects on her own experiences, she recognizes the importance of breastfeeding not only for its immediate benefits but for the lifelong impact it has on both the child and the mother. She says, “Breastfeeding is, obviously, best — that bond formed between mother and child through direct latching is one that reaps endless physical and emotional rewards throughout life, not just during infancy.”
However, Yvon also understands the challenges that many mothers face when it comes to sustaining breastfeeding. According to the World Health Organization (WHO), while 95% of mothers initiate breastfeeding, only 21% sustain it for six months or more. The demands of modern society, including work and hectic lifestyles, often make it difficult for women to maintain an intense feeding routine. Stress and difficulties in latching on can also contribute to struggles in maintaining an adequate milk supply.
It was Yvon’s personal experience and her passion for breastfeeding that fueled her desire to create a support system for mothers. She wanted to provide a solution that would allow women to continue the priceless experience of breastfeeding for as long as they wish, without compromising their lifestyle or facing unnecessary challenges. And so, Hegen was born.
A Vision of Empowerment
When Yvon started Hegen, there were a few questions that constantly plagued her mind:
- How can we create a bottle that can support and enhance breastfeeding?
- Can we find the safest plastic in the market?
- How can we produce something that is environmentally friendly?
- Baby health concerns: How can our bottles really help babies?
Hegen’s vision goes beyond just creating baby bottles; it’s about empowering mothers and supporting their breastfeeding journey. Yvon’s dedication to enhancing and extending the breastfeeding duration of new mothers is at the core of everything Hegen does.
With over three decades of manufacturing expertise and capabilities, Yvon and her team at Hegen set out to address these questions and came up with a unique no-screw-thread design that makes it easier than ever to handle.
Revolutionizing Feeding with Innovative Design
Through dedicated research and innovation, Hegen has managed to revolutionize the feeding industry with its unique and thoughtful designs. Here are some key features that set Hegen bottles apart:

Revolutionary One-Hand Closure
Hegen bottles feature the Press-to-Close, Twist-to-OpenTM (PCTOTM) innovation, eliminating the need for traditional screw threads. Preparing a bottle has never been simpler, making feeding time a breeze for parents and caregivers.
More Than Just A Bottle
Hegen bottles are incredibly versatile, seamlessly converting from a breastmilk storage container to a feeding bottle in less than 5 seconds. By swapping the lids from a breast pump adapter to a storage lid or feeding collar, mothers can use the same container for multiple purposes, minimizing wasteful transfers.
No Wasteful Transfer
With Hegen bottles, mothers can express, store, and feed via a single container, ensuring that every precious drop of breast milk is used. The convenience of expressing directly from breast to bottle reduces the risk of contamination and saves time and effort.

Smart, Organized, Efficient
The square-round (also known as sqround) shaped design of Hegen bottles optimizes storage space in the freezer or a mother’s bag. When empty, the containers nestle together, and when filled, they stack neatly, creating an organized storage system effortlessly. The interconnecting storage lids further enhance this smart organization.
Cleaning Made Easy
The wide bottle opening and minimal parts make cleaning Hegen bottles exceptionally easy. They are heat and dishwasher-safe, making the cleaning process stress-free for parents.
Grow With Your Child
Hegen bottles grow with your child’s needs. With a twist of Hegen’s accessory, you can easily change the function of the Hegen bottle such as from a feeding bottle, to a snack container or drinking bottle, providing long-term value for parents.

TESTIMONIAL:
“It has been about 4 years with Hegen. Hegen bottle helped me a lot for my new born baby who has a colic problem. The Smart Build-In Anti-Colic Air Vent System reduces excessive air intake, safeguarding my baby from tummy upsets. Also, I love the design of the bottle. Bottles can be easily converted into breast milk storage bottles without transferring milk. This minimizes wastage, making every drop count. Thanks Hegen and the Founder for this wonderful product for me and my baby.” – Khuan Ee
With every Hegen product, Yvon and her team aim to empower mothers, making their breastfeeding journey as rewarding and stress-free as possible. The heartfelt affirmations and validation from parents around the world are a testament to the impact Hegen has made in the lives of families. For more information about Hegen, head on to www.hegenmalaysia.com

