It was a day to remember at Seibu KL, TRX, as Australian babywear brand Purebaby Organic made its official debut at the iconic retail destination, ushering in a wave of softness, sustainability, and sophistication for the little ones.

The highly anticipated grand opening was a heartfelt celebration of conscious parenting and ethical fashion—organised to perfection by Baron & Co. Kids, the local name now synonymous with curating premium children’s brands and experiences.

Rosalyn Oei, founder of Baron and Co.

At the heart of the event was Rosalyn Oei, the visionary founder and “mama” behind Baron and Co., whose passion for sustainable, stylish children’s essentials led to Purebaby’s presence on Malaysian shores.

Purebaby Organic, a trusted Australian brand since 2002, is no longer just known for its soft, organic sleepwear for newborns—it has since expanded its range to include toddlers up to 5 years old, featuring beautifully crafted pieces for everyday wear, outings, and even special occasions, all made with organic materials that are safe for sensitive and eczema-prone skin.

The first five mini models who opened the fashion show stole hearts as they paraded in Purebaby’s brand-new special occasion collection, showcasing the brand’s blend of elegance, comfort, and conscious design.

Set against a pure white theme that echoed Purebaby’s commitment to clean, organic living, the event was successful, to say the least.

The elegant space was filled with KOL moms, their families, media friends, and special guests, all dressed in shades of white, amplifying the theme of purity and unity. The whole Parenthood team also joined the celebration, participating in coordinated all-white ensembles to show their full support for this launch.

One of the event’s most heartwarming highlights was the adorable fashion show, where the spotlight shone on the children of local KOL moms who are also huge fans of the Purebaby brand. These tiny trendsetters confidently strutted down the runway, dressed in Purebaby’s latest organic collection, exuding charm and confidence with every step.

Their sweet smiles and stylish outfits captured the essence of what Purebaby stands for—gentle on the skin, kind to the earth, and oh-so-adorable. The excitement continued with a catwalk competition judged by none other than Parenthood Magazine’s Editor-in-Chief, Teresa Chin, who had the tough job of selecting the standout stars of the show.

A captivating magic show added a touch of wonder to the afternoon, keeping the young guests thoroughly entertained. Meanwhile, parents mingled, explored the collection, and captured picture-perfect moments of their children enjoying the event.

Guests were also introduced to Purebaby’s delightful range of accessories, including the Organic Bunny Rug and Soft Blankets, Organic Newborn Hospital Pack, Organic Leather Pull-On Slippers, Organic Sock Pack for Boys and Girls and the Gentle Goat Hair Hairbrush, known to promote healthy scalp care for both children and adults.more.

Thanks to the unwavering dedication and creative direction of Baron & Co., the launch event is truly a result of what happens when passion meets purpose. With Purebaby now officially launched at Seibu KL, TRX, Malaysian parents can now have better access to organic babywear that doesn’t compromise on style, comfort, or values.

For more information or to shop these amazing products from the comfort of your own home, head on over to baronandcokids.com.