Have you ever noticed how the word “builder” still often brings to mind a man in a hard hat or a boy with a box of blocks? LEGO is on a mission to change that. With their newly launched She Built That campaign, LEGO is not just promoting play — they’re redefining what it means to be a builder, one brick at a time.

Backed by powerful global research — including insights from over 1,500 Malaysian parents and children — the She Built That campaign uncovers a stark reality: most children still associate building with boys. In fact, 70% of girls surveyed said they find it hard to think of themselves as someone who is good at building. That’s not just sad — it’s limiting their potential.

But there’s good news: this campaign is actively working to change the narrative.

LEGO’s new initiative offers the tools to empower girls to build confidently and creatively. With an expanded portfolio of girl-inclusive sets — from Disney princess castles and camper vans to botanical bouquets and keytars — LEGO is opening the doors to every girl’s imagination.

Among the new sets designed to spark creativity and storytelling:

• LEGO® Friends Plant Café & Flower Shop – A charming build filled with friendship and florals.

• LEGO® Disney Princess™ Castle & Royal Pets – A magical playset where iconic princesses come to life.

• LEGO® Creator Typewriter with Flowers – A set that can be transformed into a keytar or flowerpot, perfect for budding creatives.

LEGO also brings the message home with a powerful anthem. Reimagining Run-D.M.C.’s iconic track It’s Like That, the campaign’s She Built That music video features an all-girl powerhouse lineup — from a teen DJ to a drumming prodigy — proving that girls are already building, shaping, and inspiring the world around them.

As parents, how we support our children’s creativity can shape their future. When we tell our daughters they can build anything, we’re not just talking about LEGO sets — we’re talking about confidence, innovation, and empowerment.

In the words of Ágnes Molnár, LEGO’s Marketing Director for Singapore, Malaysia, and APAC Travel Retail:

“Every girl and woman is a builder – whether it’s assembling teams, tackling challenges, or pushing boundaries.”

So the next time your child picks up a LEGO brick, remember: you’re not just watching them build a set — you’re helping them build a future. For more information, visit the LEGO Malaysia website.