When it comes to parenting, Malaysian moms and dads know who deserves the spotlight, and this July, they gave it in style.

The 8th annual Parents’ Choice Awards (PCA) 2025 turned the Galaxy Banquet Hall in Kuala Lumpur into a vibrant celebration of family-focused excellence. Organised by Parenthood Media Network, Malaysia’s leading and longest-running parenting platform, the event honoured over 100 outstanding brands, services, and innovations that have captured the trust and votes of parents nationwide.

The awards reflected the evolving needs of millennials and Gen Z parents, honouring everything from baby care essentials and education services to enrichment centres, healthcare providers, food and nutrition brands, lifestyle offerings, and family-friendly destinations. It was a snapshot of what today’s families value most: quality, safety, and solutions that genuinely make everyday life easier and more joyful.

A Day of Celebration and Connection

At the grand hall, arriving guests were welcomed into a space-themed venue, with twinkling lights, cosmic accents, and galactic touches that perfectly matched the awards’ mission of recognising brands that are “out of this world” for families. To keep the day upbeat and going, there were also live performances that added colour, rhythm, and energy to the event, keeping spirits high between award presentations. It was a reminder that the Parents’ Choice Awards isn’t just about handing out trophies, it’s about bringing the parenting community together in ways that feel joyful and memorable.

Adding to the experience was the beautifully curated “Hall of Fame” display, where attendees could explore and interact with products and services from participating brands. Guests were treated to a hands-on look at the excellence, from innovative baby gear to enriching educational tools that were being celebrated on this special occasion.

A Showcase of Family-Centric Excellence

The Parents’ Choice Awards 2025 spotlighted brands that deliver real results for real families. Parents across Malaysia cast their votes to create a winner’s list that’s a who’s who of trusted names.

Categories spanned over:

• Baby care & personal care – thoughtful, effective essentials parents reach for day after day.
• Education & enrichment – the schools, centres, and programmes are building confidence and skills.
• Healthcare – clinics and providers committed to reliable, compassionate care.
• Food & nutrition – wholesome options that keep little tummies happy and nourished.
• Lifestyle & destinations – products and places that turn weekends and routines into memorable moments.

The common thread? A clear commitment to safety, quality, and parent-approved performance.

“These awards go beyond popularity; they are a tribute to the brands that consistently show up for families, with quality, care, and purpose. Each winner today is more than just a market leader; they’re a trusted partner in the parenting journey.” – Teresa Chin, Managing Director of Parenthood Media Network and Founder of the Parents’ Choice Awards.

New Awards for a New Era

Recognising the industry’s growth, PCA 2025 introduced two prestigious honours that raised the bar:

Parents’ Choice Super Brand Award – awarded to companies that have demonstrated exceptional consistency, innovation, and impact across multiple parenting-related categories. The 2025 recipients were Alpro Group, KL Metro Group, and Young Living.

Parents’ Choice Legend Award – a prestigious recognition reserved for brands that have earned the trust of Malaysian parents by winning for five consecutive years.

Taking home Legend Awards were beloved household names, including Real Kids, Cambridge English For Life, Young Living, Vicks, Kodomo Lion, and LEGO®, among others, brands that have become part of family life through unwavering quality and trusted performance.

Honouring a Voice Parents Trust

In a milestone for the awards, The Parents’ Choice Awards 2025 debuted the Most Influential Mother of the Year recognition, celebrating motherhood voices that advocate, empower, and inspire in meaningful ways. The inaugural honouree, Maryam Younarae, is a widely followed creator whose community spans 1.4 million on Instagram and 1.5 million on TikTok. Her presence at the celebration underscored how today’s parents often look to authentic digital voices for encouragement, practical tips, and that reassuring “you’ve got this” energy.

Raising the Bar for Families in Malaysia

As families continue to face new challenges in a rapidly changing world, the Parents’ Choice Awards serve as a powerful reminder that brands can play a pivotal role in building stronger, healthier, and happier homes.

Explore the full list of 2025 award winners here: Parent’s Choice Winners List

For more highlights, parenting tips, and behind-the-scenes moments from the celebration, follow @parenthood.my on our social media.