Kao Malaysia recently launched “Kao’s Parenthood Day” in conjunction with its third year of “Welcome to my Modern Parenthood” campaign. It is designed to help young families in freeing up valuable time from chores, so that you can spend more time with those who matter, your family. The most precious moments come from bonding with loved ones and it is Kao’s utmost wish to help parents gain as much time as possible.

Kao also launched “The Secret to My Modern Parenthood”, a guidebook, co-created with Kao Japan Lifestyle Research Centre and Positive Parenting. The Official Expert and Educational Content Provider, not only provides families with easy-to-follow suggestions and ideas on maintaining a healthy environment, but also provides some incredible tips for dealing with baby’s emergency needs as well as home safety. Beyond being a booklet to help families, Kao also announced that they are distributing an additional 40,000 guidebooks with the hopes of being inducted into The Malaysia Book of Records for being the “MOST NUMBER OF PARENTING GUIDEBOOK DISTRIBUTION,” recognising the contribution Kao continues to make nationwide to the family unit.

“Kao's mission is to give wholehearted satisfaction and enrich the lives of people globally. It is our sincere desire to bring happiness to families and emphasise the value of family. We wish to continue to impart Kao's Japan home care expertise so that parents can experience the happiest days of their lives for 365 days under one roof”.-  Mr Fujiwara Masaki, President of Kao Malaysia.

With every year that passes, the labour force in Malaysia grows and the trend of gender equality is steadily on the rise, both in the workplace as well as at home. Previous convention, where one parent works while the other “makes house” is slowly phasing out due to the security and comfort that two incomes provide for family stability and futures. This has given rise to a “New Parenthood Lifestyle” where more mothers are helping to bring in income, while more fathers are assisting with the housework.

Since both parents in a young family are most likely to be working and sharing household responsibilities, time is now the most precious commodity for families today. This is the resource that Kao provides through its products. By ensuring that their products are easy to use, and incredibly effective, it helps to save time on the mundane tasks, and return that time to be spent on family bonding.

“We want to spark quality conversations between parents and create opportunities for them to bond with their growing child. This concept is known as 'A Moment, A Happiness', where we encourage parents to live in the now and make every bit count,” said, Mr Fujiwara.

Kao’s commitment to helping young families is inspired by the philosophy of Yoki-Monozukuri, which literally translates to “strong commitment,” and is the driving force behind Kao’s dedication to bringing moments of happiness to parents and their children. This commitment is mirrored in Kao’s products which provides the highest-quality solutions for home and family care.

“The need for smarter, easier ways to do house chores is timely. Kao as a brand, has stepped up – by providing, fast, easy to use, high-quality solutions to solving household problems,” said Ms. Tan Poh Ling.

Kao’s products include:

MERRIES, Japan’s No.1* Baby Diapers, provides babies and toddlers with a comfortable, dry and highly absorbent diaper that reduces irritation on the skin and will keep a baby smiling throughout the day.
* No.1 brand in Japan's Baby Diaper market in terms of Sales Value share for Tape and Pants diapers, based on research SRI data of INTAGE Inc., Japan. (Jan. 2007 to Dec. 2017)

MAGICLEAN, Japan’s No.1* Home Care Range, allows for quick and efficient cleaning. Designed to ensure a single wipe is all you need to ensure smooth, hygienic surfaces and no fly-away dust. Just the Magic-touch needed to keep floors squeaky clean.
* No.1 by brand in Japan Dust Wiper market in terms of Sales Value based on research SRI data of INTAGE Inc., Japan. (Jan. to December 2017)

Attack, Japan’s No.1* Laundry Concentrated Powder, with its unique and advanced anti-bacterial formula, ensures fast and effective elimination of sweat and odour from cloths and apparel as well as preventing bacterial growth. Germs begone!
* Based on value share data reported by Intage, SRI for the Heavy Duty Laundry Detergent Category. (Jan. 2015 to Dec. 2017)

With these hallmark products, Kao wishes young modern parents to ‘Never Miss a Moment of Happiness’ from their children and to be able to enjoy the simple, little moments of joy that life blesses us with.

The sweetest stories start with Kao. And when you have Kao at home, every day is Kao’s Parenthood Day!