BEST NON-TOXIC MAKEUP & SKINCARE FOR KIDS

Omni-Channel Experience for Millennial Families

Our mission at Jeong Family is to create a welcoming omni-channel experience for millennial parents and their kids, to inspire creativity and confidence in our community.

In 2020, since the opening of our first Beauty Emporium in Shangri-La Kuala Lumpur during the pandemic period, Jeong Family continued to curate and create innovative experiences, including an in-house family skincare brand formulated without toxic ingredients or commonly used irritants.

Atelier, a first-of-its-kind experiential play studio and interactive retail environment launched in 2021, also led us to a variety of strategic partnerships and expanded market share, increasing the ways our customers can play and shop with us, prioritizing safety, quality, and availability.

We are committed to creating and growing sustainable brands for generation Alpha, products made with sustainable materials, sourced responsibly, and drive circular efforts, making family celebrations extra unique and memorable.