If you’re a parent, you know the struggle — finding products that work for your own sensitive skin while also keeping your baby’s delicate skin healthy and irritation-free. Add in the endless skincare tips (and myths) floating around online, and it’s hard to know what’s safe, effective, and actually worth your time.

Sensitive skin isn’t just a “baby thing” — it affects about 50% of Malaysian adults. That means there’s a good chance you’re dealing with dryness, redness, or breakouts yourself while also navigating your baby’s skin sensitivities. And here’s the tricky part: for years, products for sensitive skin had a reputation for being “too gentle” to give visible results.

Cetaphil is here to change that — with science.

New solutions for the whole family

Whether you’re tackling your own oily, acne-prone skin or protecting your newborn’s delicate skin barrier, Cetaphil’s latest innovations are designed to deliver results without irritation.

For parents:
The Gentle Exfoliating Salicylic Acid (SA) Cleanser and Lotion are made for oily and acne-prone skin, blending three gentle acids:

• PHA (Gluconolactone) to hydrate,
• AHA (Mandelic Acid) to refine skin tone,
• BHA (Salicylic Acid) to reduce oil and redness.

This combo is clinically proven to reduce blemishes by 28% and blackheads by 45%, while boosting all 15 essential ceramides to restore the skin barrier. The cleanser leaves skin smoother after just one use (90% of users agree), while the lotion delivers an immediate 83% hydration boost — and keeps it going for up to 48 hours.

For babies:
The new Cetaphil Baby Soothing Moisturising Cream is fragrance-free, petroleum-jelly-free, and designed for newborns. It:

• Soothes with glycerin, sunflower oil, and sweet almond oil to calm dryness and irritation.
• Hydrates for up to 48 hours.
• Protects against the 5 signs of skin sensitivity, improving the skin barrier from the first application for up to 8 hours.

Immersive brand experience at the Cetaphil SkinLABS

This launch comes as part of Cetaphil’s rebrand and renewed commitment to making dermatologically tested, clinically proven care accessible for everyone. Cetaphil SkinLABS welcomed leading dermatologists, beauty and lifestyle KOLs, media, and other brand advocates, guiding them through a curated journey exploring Cetaphil’s science-backed approach.

The experience featured engaging activities, dermatologist-led education talks, and demonstrations of the brand’s latest innovations. Highlights included:

• Insights from leading dermatologists, KOL, and pharmacist, who shared their personal experiences with Cetaphil while addressing the increasing prevalence of skin sensitivity and the need for gentle skin science.
• A walkthrough of the various zones—Hydration, Exfoliate, Radiance, and Gentle Zone—allowed guests to experience firsthand how Cetaphil products cater to sensitive skin at every stage of life.

For further details on the NEW Gentle Exfoliating SA Cleanser and Lotion, the NEW Cetaphil Baby Soothing Moisturising Cream or Cetaphil SkinLABS, please visit www.cetaphil.com.my or find us on TikTok, Instagram and Facebook.