Are you a nursing mother looking to make a positive impact on the environment? Boss Mama has a fantastic opportunity for you! Co-founded by two Malaysian mamas, Boss Mama understands the struggles of finding functional, comfortable, and discreet pumping bras for all-day wear. After almost a year of dedicated research and development, they introduced The Real-Support Bra by Boss Mama, designed to meet all the nursing and pumping needs of breastfeeding mothers.
The Real-Support Bra was born out of a breaking point—the realisation that most nursing and pumping bras in the market were too flimsy to hold pumps securely and provided little bust support. Determined to make a difference, Boss Mama created a unique blend of cotton spandex suitable for everyday wear, ensuring the bra offered REAL support and comfort.
In partnership with KlothCares, this will be the first-ever initiative for nursing bras in Malaysia! Boss Mama is taking their commitment to mothers and the environment to a whole new level with the Re-Bra Initiative. From August 18th to August 20th at the MVM Baby Expo in Starling Mall, Boss Mama is encouraging nursing mothers like you to bring in your used nursing bras for recycling. Instead of tossing them in the bin, let’s give these bras a new purpose and reduce waste in landfills.

The inspiration for Boss Mama’s hands-free pumping bra came from Co-founder Junita Rashid’s personal experience as a working mother. Frustrated with uncomfortable, ill-fitting, and cumbersome conventional pumping bras, she took matters into her own hands. Repurposing a sports bra, Junita cut discreet openings to accommodate breast pumps securely and conveniently. The result was The Real-Support Bra—a game-changer that revolutionised the pumping experience for countless mothers, offering multi-functionality, discretion, and unparalleled support.
Not only will you be contributing to environmental sustainability, but you’ll also get the chance to purchase brand new nursing bras at a heavily discounted price of 50% off for each bra you recycle. It’s a win-win situation—you help the planet while getting new bras at a reduced cost! And for those who go above and beyond by recycling more than three bras, there’s an additional reward. You can purchase the new nursing bras at an even lower price of RM53 per bra (Normal price: RM128) and receive multiple vouchers from partner brands!
Don’t miss this incredible opportunity to be a part of the Re-Bra Initiative and make a positive impact on both your nursing experience and the environment. Let’s come together and Save the Environment with Boss Mama! See you at the MVM Baby Expo in Starling Mall on August 18th to August 20th!
Lily Shah
With a background of empowering women through talkshows on all thing Womanhood, it was natural for Lily to start empowering women on one of the biggest role they carry (a mother) after having one of her own. As a millennial mum with 2 young boys herself, she understands what new parents are going through and seeks to empower, inspire and ease parents on their biggest adventure yet- Parenthood!

