Joey&Mom, founded by Purani, was born from her journey as a new parent searching for high-quality, stylish baby products she couldn’t find in the market—especially in Asia. With a deep understanding of modern parents’ needs, gained through her own experiences raising two boys, she blended her professional expertise with a creative vision to fill that gap. What began as a personal solution soon blossomed into a beloved brand, driven by Purani’s passion for offering only the best to families everywhere.
Inspired by the nurturing bond between a baby kangaroo (joey) and its mother, Joey&Mom creates thoughtfully designed, minimalist baby products that elevate everyday parenting. Moving away from bright, cartoonish designs, the brand embraces Scandinavian-inspired aesthetics, offering families eco friendly, affordable essentials that blend beauty, functionality, and sustainability. Joey&Mom’s commitment to quality and design ensures that parents can provide a stylish, nurturing environment for their little ones without compromise.
Growth and Success: From Recognition to Expansion
Within months of its launch, Joey&Mom attracted the attention of baby expo organisers, leading to invitations to showcase its unique products. From there, the brand’s reputation quickly grew, earning recognition from retail partners, influencers, celebrities, and a growing community of moms across Malaysia.
What began with a single product– the swaddle, soon expanded into a wide range of baby essentials including clothing, vegan leather changing mats, swimwear, hairbrushes, bathtime essentials and more.
Today, Joey&Mom is available in over 20 retail stores throughout East and West Malaysia, with a growing presence in Singapore, Brunei, and the Maldives. Looking ahead to 2025, the brand aims to expand into new markets and double its retail footprint. With continuous product line expansion, Joey&Mom is set on becoming a full lifestyle brand for modern families.
Awards and Recognition
Joey&Mom’s dedication to quality and innovation has earned the brand significant accolades, including the prestigious Selangor E-Commerce Award (SIDEC) Top 3 Rising Star Award and the Parenthood Choice Award. These recognitions solidify Joey&Mom’s place as a leader in the baby product industry, celebrated for its stylish and sustainable designs.
Aesthetic Design, Quality, and Affordability
At the heart of Joey&Mom’s appeal is its commitment to offering products that are both functional and beautiful. The brand’s key differentiators include:
- Thoughtful Design: Every product is created with versatility in mind, making parenting easier. From easy-to-change baby clothes to multi-functional, Joey&Mom products adapt to various needs, simplifying daily routines for parents.
- Uncompromising Quality: Only the finest materials and fabrics are used to ensure premium quality and durability. Joey&Mom adheres to rigorous safety standards, so parents can trust that every product is safe for their baby.
- Aesthetic Appeal: Inspired by minimalist, Scandinavian design principles, Joey&Mom’s products are not only practical but also aesthetically pleasing. The earthy colours and simple designs create a sense of calm and elegance, perfectly complementing modern family life.
Building a Community of Advocates
Joey&Mom’s success is driven by more than just its products—it’s about the community it has built along the way. Loyal customers, celebrities, influencers, and content creators have all embraced the brandand become passionate advocates. Joey&Mom has become a trusted partner for families, and the brand’s growing community continues to celebrate its values of quality, sustainability, and thoughtful design. If you’d like to explore Joey&Mom’s collection, visit www.joeyandmom.com or follow them on Instagram @joeyandmom.
