SNS Products Sdn Bhd, the sole distributor of Joie in Malaysia, is proud to announce the highly anticipated launch of Roomie Go, a cutting-edge travel bedside crib that offers parents the perfect solution for keeping their baby close, whether at home or on the go. The event took place in a spectacular cinematic setting at Aurum Theatre, The Gardens Mall, captivating attendees with its innovative features and unparalleled portability. The event, held on 27 May, 2023, marked a milestone in the world of infant care, introducing a new era of convenience and comfort for parents on the go.
Roomie Go, developed by renowned baby gear brand Joie, offers a groundbreaking solution for modern parents seeking a portable crib that can seamlessly adapt to their lifestyle. The launch event showcased the exceptional features of Roomie Go, highlighting its ability to be easily folded, packed, and transported anywhere, anytime.
“It is important for babies to have their own separate sleep space ensuring an environment that promotes safety, comfort, and optimal sleep conditions,” said May Hwong, Managing Director of SNS Products Sdn Bhd. “Baby cribs offer parents peace of mind knowing that their little ones have a dedicated space designed specifically for their needs, reducing the risk of accidental suffocation or injury that may arise from sharing the same sleeping space. By encouraging side-by-side sleeping, it increases physical closeness and promotes a stronger bond between parents and their babies. The proximity enables frequent interaction, soothing touch, and easier responsiveness to baby’s needs.”
The event attendees, including key opinion leaders, esteemed media partners, and valued customers, were enthralled by the live demonstrations of Roomie Go’s effortless folding mechanism. The crib’s portability was showcased as it transformed from a fully functional sleeping space to a compact and easily transportable package within seconds – no struggling or disassembling involved. It is compact and lightweight so parents can easily carry it along as they travel or tuck it away into the car boot.
“We are thrilled to introduce Roomie Go here in Malaysia, offering parents a practical and stylish solution to provide a safe and comfortable sleeping environment for their little ones,” added May Hwong. “The launch event not only celebrated the arrival of Roomie Go but also served as a platform to showcase Joie’s dedication to creating innovative products that simplify the lives of parents.”
During the event, the attendees experienced first-hand the versatility and convenience of Roomie Go, witnessing how it effortlessly attaches next to a bed and provides a secure space for babies to sleep, even in unconventional settings. The seamless integration of Roomie Go into the daily routines of parents was showcased, emphasising the freedom it offers to enjoy activities such as watching a movie in a cinema while the babies sleep comfortably in their own crib.
The Roomie Go launch event also featured engaging activities, including a thrilling game session where participants competed to fold Roomie Go in record time. The winners showcased their speed and precision, demonstrating the crib’s user-friendly design and ease of use.
The positive response and excitement generated during the launch event reflects the growing demand for innovative and portable baby cribs that adapt to the dynamic lifestyles of modern parents. Roomie Go has set a new standard in the industry, empowering parents with the freedom to provide a nurturing environment for their babies, whether at home or on the go. Roomie Go can be purchased at official online stores and from selected retailers nationwide. Roomie Go is now available in Clay and Laurel fashions, retailing at RM1,099.
For more information about Roomie Go, please visit https://ms.joiebaby.com/product/roomie-go/.
