27 young finalists, aged 1-6, competed for educational prizes as brain experts and National Olympian Goh You Ling shared insights on boosting intelligence through nutrition.
Mead Johnson Nutrition Malaysia celebrated the Enfagrow A+ Brain Speedometer Challenge Grand Finale at Petrosains KLCC, where 27 young finalists, aged 1-6, showcased their cognitive abilities. The event highlighted the critical “golden window” of brain development in the first five years, when 90% of the brain forms, emphasising the importance of fast brain processing speed for learning, problem-solving, and adaptability.
From left, Goh Liu Ying, Ms. Trang La Phuong and Prof. Cheah Pike See.
Additionally, the COMEL developmental milestone toolkit, first introduced at the Future-Ready A+ Kids Expo earlier this year, enables parents and healthcare professionals to track developmental milestones actively, ensuring children gain the foundational skills for lifelong learning. At the Expo, participants also competed in the Enfagrow A+ Brain Speedometer Challenge, where 27 finalists were selected based on their real-time cognitive performance.
The Enfagrow A+ Brain Speedometer Challenge Grand Finale showcased children’s processing speed in real time, highlighting how quickly and effectively they absorb and respond to information. Developing fast brain processing speed is essential during the formative years, as it builds Advanced, Attentive, and Adaptable traits—the hallmarks of next-level intelligence and a foundation for resilience. Supporting these abilities through proper nutrition, particularly with MFGM and DHA in Enfagrow A+ MindPro, plays a key role in nurturing future-ready children equipped to tackle tomorrow’s challenges.
“At Mead Johnson Nutrition, our mission is to nurture future-ready generations through science-backed nutrition that fuels next-level intelligence in children, helping them become Advanced, Attentive, and Adaptable. The Enfagrow A+ Brain Speedometer Challenge provides an engaging way for families to see the value of fast brain processing speed and early cognitive screening while showcasing the foundational role of MFGM-enriched nutrition in shaping cognitive resilience and emotional well-being,” says Trang La Phuong, Nutrition Marketing Manager of Mead Johnson Nutrition Malaysia.
The event also featured an expert panel with Prof. Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, and Goh Liu Ying, Olympian and Enfagrow A+ Mum. Prof Cheah highlighted the significance of processing speed as a cognitive skill, explaining that MFGM supports IQ and EQ, essential for adaptability and emotional management while Goh Liu Ying shared her personal experience on balancing her career as an athlete and her role as a mother, emphasising the importance of resilience, nutrition, and active learning in her child’s development.
The Enfagrow A+ Brain Speedometer Challenge Grand Finale concluded with awards for top performers across three age categories, recognising their achievements in cognitive processing speed. Each age category winner—1-2 years, 3-4 years, and 5-6 years—received a Grand Prize of RM10,000 to be used for options like an SSPN Edu-Fund, a study room makeover, or enrollment in approved educational courses. Additionally, 24 consolation prize winners received RM850 in Toys R Us vouchers to encourage continued learning and play, supporting cognitive and emotional growth.
Among the 27 finalists who competed, the top winners in each age category were announced as follows:
Grand Prize Winner (Age 1-2) Sherlyn Wong
Grand Prize Winner (Age 3-4 ) Lim Szuyu
Grand Prize Winner (Age 5-6 ) Tan Wei Cheng
The winners : From left, Wong Sherlyn [Age 1-2 Category}, Lim Szu Yu [Age 3-4 Category] and Tan Wei Cheng [Age 5-6 Category]
For more information about Enfagrow A+ MindPro products and Mead Johnson’s commitment to child development, please visit www.enfagrow.com.my.
