Johnson’s, a brand synonymous with care and trust, has been a part of Malaysian families for generations, nurturing babies with gentle products that embody love and safety. As a brand deeply rooted in compassion and understanding, Johnson’s is proud to introduce its “Meaningful Raya Moments” campaign, in collaboration with OrphanCare – a non-profit organisation dedicated to providing care and support to orphaned and abandoned children in Malaysia.
This campaign is a heartfelt expression of Johnson’s commitment to spreading love and care, especially to those in need, during the holy month of Ramadan. With a focus on charitable giving, the campaign aims to spread love and support to underprivileged babies, ensuring they receive the care they deserve from the very first moment they are born. “First Moments” refers to significant and memorable experiences that happen for the first time in someone’s life.
The Johnson’s First Moments campaign is the heart of the “Meaningful Raya Moments” initiative, focusing on creating a meaningful impact through collective sharing of meaningful moments on social media. Whether it’s a baby’s first Raya outfit, a family’s first Raya celebration together, or the joy of reconnecting with loved ones after a long time apart, these special moments define the spirit of Raya. By encouraging participants to share their special Raya moments using the hashtag #DetikRayaBermaknaBersamaJohnsons, Johnson’s is fostering a sense of community and providing a platform for individuals to contribute to a greater cause.
Every child deserves a loving family, a safe haven to thrive and reach their full potential, however, many children in Malaysia are deprived of this right. Which is why Johnson’s is partnering with OrphanCare, a non-profit organisation dedicated to providing care and support to orphaned and abandoned children in Malaysia.
RM10 will be donated to OrphanCare with every hashtag of #DetikRayaBermaknaBersamaJohnsons shared on consumer’s own social media page with their meaningful Raya moments in picture or video format during the campaign period. This initiative not only amplifies the spirit of giving during Ramadan but also ensures that every shared moment contributes to improving the lives of those who need it most.
“We believe that every baby deserves to be surrounded by love and care from the moment they are born,” said Eileen Oh, Head of Marketing Malaysia and Singapore, Kenvue.
“For more than four decades, we have contributed to prominent global nursing and midwife associations. Through the ‘Meaningful Raya Moments’ campaign, we hope to inspire people to spread love and kindness, especially during Ramadan, a time of giving and reflection. We want to build a better tomorrow, that’s why we’re committed to giving parents and caregivers gentle and effective solutions for their babies. By choosing purposeful ingredients for healthy skin and hair, and giving back to our communities, we are helping create a world where every baby can grow and thrive. We aim to create a ripple effect of positivity and compassion, ultimately making a difference in the lives of babies and their families.”
The campaign includes a series of heartwarming videos and stories that highlight the importance of love, care, and charitable giving. These stories serve as a reminder to cherish every precious first moment with your little ones – from their very first bath to those tender moments of applying lotion. Embrace the love and joy of these milestones, knowing you’re giving your baby the best.
“We are honoured to partner with Johnson’s for the ‘Meaningful Raya Moments’ campaign. This collaboration not only raises awareness about the plight of orphaned and abandoned children but also provides much-needed support for our cause. We can make a meaningful difference in the lives of these children, ensuring they receive the love and care they deserve,’ said Zakiah A. Rahman, General Manager at OrphanCare.
Join us this Ramadan in celebrating meaningful Raya moments with Johnson’s. Share your stories of love, care, and giving, and help us make a difference in the lives of babies in need with the hashtag #DetikRayaBermaknaBersamaJohnsons. Together, we can spread love and create meaningful moments that will be cherished forever.
For more information about the campaign and how you can get involved, visit https://www.johnsonsbaby.com.my/ or follow Johnson’s on Instagram @johnsonsbabymy.
