Mission Foods has upgraded its Original Wrap with a Supersoft formula, with the launch of the Supersoft Original Wraps. The upgraded wraps are now even softer and more pliable, with a melt in your mouth texture and even more flexible to hold all your favourite ingredients. Made by one of the largest tortilla, flatbread and corn flour producers in the world, the all-new Supersoft Original Wraps enhances Mission’s repertoire of best-selling wraps – 6-Grain, Wholegrain, Onion & Chives, Garlic and Potato, all of which will be upgraded to the Supersoft formula.

To demonstrate the new product’s soft yet strong traits, Mission Foods Malaysia launched a campaign celebrating women called #softandstrong. Powered by industry luminaries, the #softandstrong campaign will run until the end of April and celebrates the feminine qualities in women while reveling in their inner strength.

#Softandstrong brings together three big names – iconic Malaysian songstress Ning Baizura, inspiring fitness personality Linora Low, and successful entrepreneur behind the Frankitas brand, Francisca Turner. The three ladies are true examples of everyday women who have faced and overcome adversities in their lives to become successful in their lines of work. The three ladies will also be sharing their recipes on their respective social media pages following the launch.

Mission Supersoft Original Wraps are sold alongside the other flavours in the bread aisle of most leading supermarkets in packs of 8. For more information about Mission Wraps and other Mission Foods products, visit their website at www.missionfoods.com.my