Parenting is already a full-time hustle, so why not get rewarded for it?
Drypers, Malaysia’s leading baby care brand under Vinda Group, is helping mums and dads do just that with The Power of Parent-preneurs, a new initiative that pairs made-for-Malaysia product improvements with a simple, transparent affiliate pathway. This lets parents earn by sharing the products they already know and love.
At a family-friendly showcase at the Petaling Jaya Performing Arts Centre (PJPAC), Drypers unveiled its latest Drypers DryPantz upgrades and guided parents through quick, on-the-spot affiliate onboarding.
“At Drypers, our purpose has always been to support Malaysian families in meaningful ways through diapers that are truly made for all Malaysian babies, and through opportunities that help stretch every ringgit. With Power of Parent-preneurs, we’re going one step further: offering parents not only better products for their babies but also a clear, well-supported earning opportunity through products they already use and trust. It’s about dignity, community, and making every day a little easier for families across Malaysia,” says Yapp Pau Ling, Country Head of Vinda Malaysia.
Yapp Pau Ling, Country Head of Vinda Malaysia
From Sharing to Earning, Made Simple
The Power of Parent-preneurs recognises that parents already share recommendations with other parents every day. Drypers’ affiliate pathway translates that behaviour into income potential with no upfront cost and straightforward guidance. Parents can register via QR, link their TikTok Shop in minutes, and access starter content prompts with plain-language disclosure tips and do and don’t examples.
On-ground coaching helps first-timers structure a post around real routines, use hands-only framing that protects privacy, and disclose clearly from the start. The goal is a dignified, skills-based on-ramp that fits between school runs and nap times, helping families participate in social commerce confidently and responsibly.
Value that Lasts Beyond Price
For many Malaysian households, value today means reliability that stretches beyond price. When diapers perform consistently in our tropical climate, parents save both time and mental energy.
At the same time, Malaysian parents are looking for new ways to supplement household income without sacrificing family time. Power of Parent-preneurs meets that need by offering a guided, family-friendly way to participate in the growing social commerce space. Instead of leaving parents to figure it out alone, Drypers provides the framework, training and community support so they can share real experiences safely and confidently, with privacy, honesty and purpose at the core.
This approach also reflects Drypers’ broader commitment to consistency and care. The brand continues to show up for parents at every touchpoint —on pack, on shelf, online, and at community events, ensuring the same tone of trust runs throughout. Beyond campaigns, the Drypers Baby Club remains an ongoing source of value, giving families rewards with every purchase, doorstep redemptions and expert resources that help them feel supported at every stage of parenthood.
Product innovation for Malaysian families
The upgraded Drypers DryPantz is designed with everyday Malaysian realities in mind. New features include:
- Soft bubble waist for a comfortable fit that’s gentle on baby’s skin, leaving no red marks.
- Refined fit profile to help prevent sagging and keep up with movement
- Keeping the baby’s skin dry for up to 10 hours
- Double Leakguard for added side-leak protection during longer wear
For more information on all Drypers and their products, visit their website and check out their Instagram and Facebook pages.
