Remember the thrill of walking into a toy store as a kid, eyes wide at the endless shelves of treasures?
MR. TOY, the trusted toy retail brand under MR D.I.Y. Group [M] Berhad, is bringing that feeling back, and then some, with its all-new concept store at MyTOWN Shopping Centre, Cheras. Thoughtfully designed to delight kids, parents, and kidults alike, this refreshed space blends childhood nostalgia with modern fun, proving that no one ever really outgrows the joy of play.
Launched in 2019, MR. TOY has earned a loyal following for its wide variety of affordable, high-quality toys. The refreshed store not only builds on these foundations but introduces an exciting new layout and look, more fun and engaging, and organised into themed zones to spark imagination and make toy discovery fun and intuitive.
Visitors will find a wide range of items, including collectable figures, plush toys, robots, remote-control cars, surprise blind boxes, and party supplies, across various toy categories. The new design makes it easier than ever to find something special for every kind of play.
Recognising that play is ageless, MR. TOY also caters to kidults —grown-up toy lovers, collectors, and nostalgia seekers.
“This refreshed version of MR. TOY is more than just a toy store – it’s a place where imagination comes to life,” said Alex Goh, Vice President Marketing at MR D.I.Y. Group. “Whether you’re a child, a parent, or simply young at heart, we’ve created a space that’s fun, inspiring, and full of surprises. It’s about sparking joy, fuelling creativity, and making memories, all at the affordable prices customers expect from us.”
With 59 outlets nationwide, MR. TOY is a key pillar of MR D.I.Y. Group’s growing family of retail brands, which includes MR. D.I.Y., MR. DOLLAR, MR. D.I.Y. Express, MR. D.I.Y. PLUS, and EMTOP. Selected MR. TOY products are also available at MR. D.I.Y. and MR. DOLLAR stores across the country.
Stay updated at www.mrtoy.com.my or follow MR. TOY on Facebook, Instagram, and TikTok. Customers can also shop MR. TOY online via www.mrdiy.com.my.
