When it comes to your little one’s skincare, choosing the right product isn’t just important; it is essential. A baby’s skin is thinner, more delicate, and far more prone to dryness and irritation than an adult’s. As parents, you wouldn’t want to risk your baby’s skin wellbeing with just any products you can find on the shelf, would you?

 

Well, what if we told you that there’s a new product in town, inspired heavily by an old Korean Royal practice?

 

 

 

 

It’s called “Goongbe”, a premium Korean baby skincare brand that combines nature’s wisdom with modern dermatological science. Officially launched in Malaysia during the Caring “Glow the Extra Mile” Roadshow at 1 Utama Damansara recently, the brand introduced its premium range of baby and sensitive skincare products. The Goongbe booth drew curious parents, skincare enthusiasts, media members, and KOLS, all eager to learn about this unique brand with a literal “Royal” touch.

 

 

 

 

During Goongbe’s official launch at 1 Utama, shoppers were greeted by a calm, elegant booth featuring the full product range. More than just an information hub, the booth offered an engaging experience with exciting activities such as lucky draws, a photobooth, and skincare-themed games. Visitors also had the chance to win exclusive Goongbe products and samples, making it a fun and memorable stop for parents and curious shoppers alike.

 

 

 

 

The highlight of the roadshow took place on 1st May, when Goongbe’s brand representatives conducted an intimate workshop for attendees. Mothers, influencers, and members of the media were treated to an informative session about the brand’s origins, the key ingredients used, and the specific benefits of each product.

 

 

 

 

Live demonstrations were provided on how to use the products correctly, particularly for newborn care routines, and attendees had the opportunity to ask Goongbe’s knowledgeable team questions directly. For many mothers, this hands-on experience reassured them of the product’s gentle formulation and efficacy, especially when trying it on their babies for the first time.

 

 

 

 

Goongbe’s Royal Heritage & the Science Behind It

Goongbe (pronounced “gung-bae”) has an origin tracing back to the Joseon Dynasty, where the Korean royal family practised a unique bathing ritual for newborns. On the third day after a baby’s birth, palace caretakers would bathe the infant in a blend made from peach and mulberry trees, steeped in water drawn from an auspicious direction.

 

 

This meticulous ritual symbolised both a physical and spiritual purification, as well as a desire to strengthen and protect the baby’s delicate skin. Inspired by this centuries-old wisdom, Goongbe was born by combining these traditional practices with modern scientific research.

 

 

At the core of Goongbe’s skincare range is its patented Royal Oji Complex™, a carefully formulated blend of five tree extracts:

• Peach (for protection)
• Plum (for moisture)
• Mulberry (for soothing)
• Japanese Pagoda
• Willow

 

 

This potent combination is naturally rich in ceramides, amino acids, and polyphenols, the superstar ingredients that help strengthen the skin barrier, deliver deep hydration, and alleviate irritation.

 

 

Specially developed for infants aged 0 to 3 and those with sensitive skin, the Goongbe Pri-mmune line is hypoallergenic, dermatologically tested, and clinically proven to provide effective, gentle care. It represents a modern evolution of skincare wisdom, once reserved for the palace, now thoughtfully crafted for today’s concerned parents.

 

 

In a market flooded with baby products, Goongbe stands out by offering a culturally rich, clinically safe, and aesthetically elegant alternative. The brand’s commitment to quality is evident in every detail, especially with the placenta jar and lotus motifs subtly featured on the packaging, symbolising health, purity, and a parent’s wish for their child’s wellbeing.

 

 

The Goongbe Pri-mmune Line: A Closer Look

 

 

 

If you missed the event, here’s a breakdown of Goongbe’s hero products that are now available in Malaysia:

 

 

 

 

Pri-mmune Shampoo & Bath (350ml – RM89.00)
A gentle, all-in-one cleansing solution formulated to match the skin’s natural pH. It’s mild enough for daily use, tear-free, and leaves no residue, making bath time a relaxing ritual for both baby and parent.

 

 

 

Pri-mmune Moisture Cream (180ml – RM119.00)

A deeply hydrating cream that delivers 72 hours of moisture, fortified with shea butter. Its fast-absorbing texture makes it ideal for after-bath routines, providing a soothing barrier against dryness.

Pri-mmune Moisture Lotion (350ml – RM139.00)
This lotion is perfect for daily application. Its densely-packed moisturising particles penetrate deeply, providing long-lasting hydration while fortifying the skin’s natural defences.

 

Pri-mmune Creamy Soap (90g – RM25.00)

Made with 98% naturally-derived ingredients, this creamy bar soap lathers into a rich foam that cleanses without stripping skin of its natural oils. Ideal for sensitive baby skin and a great travel companion.

 

 

 

Waterful Sun Lotion Mild SPF50+ PA++++ (RM89.00)

Specifically designed for babies aged 6 months and above, this mineral-based sunscreen, formulated with 100% non-nano zinc oxide, stays on the skin’s surface without being absorbed, making it especially safe for delicate baby skin. It’s gentle, non-irritating, and ideal even for sensitive or allergy-prone skin, perfect for the whole family.

 

 

Goongbe products are now available at selected Caring Pharmacy outlets and online platforms nationwide. For parents looking to incorporate a gentler, heritage-infused skincare routine into their baby’s daily life, Goongbe offers a royal-worthy solution grounded in love, science, and tradition.

 

 

For more information on this amazing new product, visit their Instagram.