This October, Columbia Asia Hospitals and Homesoy are spreading a message of hope and action that every woman deserves easy access to breast health screenings. Through their Pink October campaign, both brands are teaming up to remove cost barriers, raise awareness, and remind women everywhere that early detection isn’t just powerful, it’s lifesaving.
From Sept 1 to Nov 30, 2025, women can walk into participating Columbia Asia Hospitals and access discounted breast screening packages:
• Ultrasound – RM80
• Mammography – RM100
Both packages include the radiologist’s reporting fee and are valid for self-paying patients only (not applicable to insurance claims).
Collaboration with Homesoy
Gwen Yap, Columbia Asia Regional Marketing Manager
As a token, every patient who signs up for either package will receive a complimentary 946ml HOMESOY 3.0 Soya Milk.
“CA is sponsoring a total amount of RM35K supporting Homesoy’s Pink October campaign ‘Stop That Dot Together’. Additionally, 1.2K units of RM25 cash vouchers will be distributed by Homesoy during roadshows and talks. The RM25 is to be redeemed on top of the current CA Pink October 2025 Breast Screening Package (Ultrasound and/or Mammogram).” – Gwen Yap, Columbia Asia Regional Marketing Manager.
In addition, Columbia Asia will also provide 6 units of Health & Breast Cancer Screening for Homesoy’s nationwide lucky draw contest.
Empowering women with health awareness
“Early detection saves lives. By offering these screenings at a significantly reduced rate, we want to break down barriers that stop women from getting checked. This partnership with Homesoy adds a thoughtful touch to the experience,” added Gwen.
The Pink October initiative is part of Columbia Asia’s group-wide effort, with standardised promotions across all Columbia Asia hospitals (except Shah Alam Extended Care). The campaign underscores Columbia Asia’s commitment to supporting Breast Cancer Awareness Month and empowering women to take charge of their health.
For more information or to book your screening, visit their website or call your nearest Columbia Asia Hospital.
