Golden Screen Cinemas (GSC), Malaysia’s favourite movie destination, is hitting pause on screen time and hitting play on real-life family fun with the GSC Ultimate Family Adventure (GUFA) happening from 19 to 21 September 2025 at IOI City Mall, Putrajaya!

For the very first time, GSC is rolling two crowd-favourite events, the GSC x AIA Vitality PlayFest and the wildly popular GSC Popcorn Run 2025, into one epic, activity-packed festival. Expect a weekend bursting with creativity, discovery, and unforgettable moments made for the whole family (yes, even the grumpy teens).

As part of GSC Play’s efforts, GUFA transforms our commitment into real-world magic, offering a safe, inclusive space where parents and kids can enjoy quality bonding time through interactive activities, workshops, and live performances. It’s more than entertainment, it’s where memories are made.

“The launch of GSC Ultimate Family Adventure, the GSC x AIA Vitality PlayFest and GSC Popcorn Run 2025 reflects our commitment to being more than just a cinema, creating a trusted entertainment destination where families can explore, connect, and grow together. In today’s digital-first world, these efforts provide a screen-free environment that champions real-world interaction, imagination and meaningful experiences, helping families bond and connect through shared moments,” – Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

GSC x AIA Vitality PlayFest 2025 Returns for Its 4th Year of Family Fun!

Get ready for three days of non-stop fun as the GSC x AIA Vitality PlayFest returns for its 4th exciting year from 19–21 September 2025 at IOI City Mall 2 (East Concourse), Putrajaya! This free-entry family carnival is all about taking a break from screens and enjoying quality time together through fun, play time, and imagination across four themed zones: Movie, Main, Makan, and Market.

Here’s what families can look forward to:

• Movie Zone – A cosy zone celebrating GSC’s cinema roots, with movie-themed booths from Monsta Studios (Papa Zola The Movie), United International Pictures Malaysia (Gabby’s Dollhouse & Wicked for Good) and Walt Disney Studios Malaysia (Zootopia 2), Sheldonet Malaysia (Harry Potter) and other surprises tied to the movie magic we all love.
• Main Zone – Let the kids get active, have fun, and jump into the exciting ball pit play area all day, every day!
• Makan Zone – Refuel with refreshing drinks from Coca-Cola Malaysia, wholesome sips from Dutch Lady Milk Industries Berhad (DLMI), discover amazing deals, discounts and vouchers from Grab Dine Out and munch on our all-time favourite GSC caramel popcorn!
• Market Zone – A vibrant space for parents to explore kid-friendly products, services and interactive activities from participating partners like AIA Vitality, Alliance Bank, U Mobile, and Applecrumby.

This memorable experience is brought to life with the incredible support of our main partner, AIA Vitality. Stay tuned for exciting booth activities and family-driven moments they’ll be bringing to the carnival!

GSC is also proud to be joined by our valued co-partners: Alliance Bank, Coca-Cola Malaysia, Club IOI, Dutch Lady Milk Industries Berhad (DLMI), Grab Dine Out, U Mobile, and Applecrumby. Special thanks to ZP for sponsoring exciting booth gifts. Together, we’re creating a vibrant, joyful space that celebrates four years of unforgettable family adventures that spark connection, learning, and laughter, beyond the cinema screens.

GSC Popcorn Run 2025 Promises A Fun-Filled Family Fiesta of Fitness, Popcorn & Play!

They are also going all out with the goodies, expect treats and surprises from our partners like Champs, V-Soy, Meadow Fresh, Massimo, Marina, Kart’s and more along the way! Grab their Family Bundle, a great-value option for 2 adults and 2 kids, offering 10% savings! Early Bird pricing is also available for the first 1,000 runners, so it’s the perfect time to lock in your spot.

They are also turning up the stakes with exciting lucky draw prizes, including a Qatar Airways return flight for two to Barcelona, HONOR smartphones worth up to RM4,598, ten pairs of HOKA Clifton 10 running shoes worth RM3,500, and GSC merchandise to look forward to. Don’t just run, make memories at GSC Popcorn Run 2025!

So, mark your calendars today, from 19–21 September 2025 and join them for a fun-filled school holiday at the East Concourse of IOI City Mall 2, Putrajaya, for the GSC x AIA Vitality PlayFest and lace up for the GSC Popcorn Run on Sunday, 21 September.

Hurry, secure your spot now with the limited Early Bird tickets and their all-new Family Bundle here: https://bit.ly/GSCPopcornRun2025