BookXcess, Malaysia’s leading alternative bookstore, proudly announces the launch of the “Read It Forward” campaign, a transformative initiative under its Corporate Social Responsibility (CSR) arm, Red Readerhood. In collaboration with Big Bad Wolf Books, this campaign aims to make reading accessible to underprivileged and underserved communities nationwide.
With a mission to empower B40 communities and children in need, BookXcess plans to distribute 50,000 English books to orphanages, charities, and social enterprises, including Fugee School, Kiwanis Malaysia, and other homes and organisations supported by BookXcess outlets.
A Unique 1-for-1 Donation Model
Running from November to December 2024, the “Read It Forward” campaign features a 1-for-1 donation initiative. For every book purchased by the public at any of BookXcess’s 23 outlets nationwide, the bookstore will double the amount before the books are distributed to the selected beneficiaries and orphanages.
“We believe access to knowledge is a fundamental right and the key to unlocking a brighter future,” said Andrew Yap, Co-founder and Managing Director of BookXcess. “Through ‘Read It Forward,’ we’re not just donating books—we’re planting seeds of hope and learning in communities that need it most. We invite individuals and businesses to join us in fostering a love for reading and enhancing English literacy among Malaysians.”
Empowering the Next Generation Through Literacy
Contributing to the campaign is simple: customers can select any book of their choice and place it in the designated donation basket at any BookXcess store. For every book donated, BookXcess will match it with an additional book, ensuring double the impact.
This campaign is more than just about giving books; it’s about creating a culture of reading and lifelong learning, particularly for those with limited access to educational resources. By focusing on English literacy, “Read It Forward” aims to help young readers improve their language skills and broaden their horizons, equipping them with tools to excel in school and life.
Join the Movement: Make a Difference Today
BookXcess urges the public and corporate partners to be part of this meaningful initiative. Your contribution can bring the joy of reading to thousands of children and families who may never have experienced the magic of books. Together, we can ignite a passion for literacy and make a lasting impact on future generations.
