As we celebrate the most magical season of the year, the Curve, being Malaysia’s first pedestrianised shopping mall brings even more enchantment to the festivities! With the ‘Gift of Joy’ Christmas Campaign, all the respective shoppers get to dive into the festive spirit from November 30, 2024, to January 1, 2025. This year, the campaign holds even more significance as it celebrates the Curve’s 20th Anniversary, a milestone that commemorates two decades of unforgettable memories, community connections, and extraordinary growth.
With the theme ‘Gift of Joy,’ this celebration beautifully blends festive cheer with a nostalgic look back at the Curve’s legacy. From stunning decorations to heartwarming activities, the Curve becomes the ultimate destination for families, friends, and communities to come together and create unforgettable holiday memories while honouring two decades of excellence.
“For the past 20 years, the Curve has been a place where friendships flourish, families create memories, and communities come together,” shared Ms Elaine, Centre Manager of the Curve. “This year’s ‘Gift of Joy’ campaign holds special meaning as it coincides with our 20th Anniversary. It is our way of thanking everyone who has been part of our journey, while also spreading the magic of Christmas and creating new memories with our visitors.”

Elaine Liew, Centre Manager of the Curve
This campaign consist of a wide array of activities that promise to bring the Christmas spirit to life for visitors of all ages including vibrant festive performances and whimsical musical acts featuring performers dressed as oversized gift boxes during the weekends. Visitors will get to enjoy soulful carollers, an angelic choir, enchanting saxophone melodies, and the rhythmic beats of a grand marching band, adding energy and festive flair to the mall.
For families, the Kids Craft Corner invites children to let their creativity shine with a variety of fun activities, including ornament and cookie decorating, Santa hat-making, and a cosy storytime corner brimming with festive tales. And that’s not all—there are many more exciting activities lined up to create unforgettable moments for young visitors and their families this holiday season!
Shoppers visiting the Curve can look forward to the Gift with Purchase (GWP) programme, where spending RM350 or more entitles them to redeem a mystery prize from the Giant Advent Calendar display. With festive merchandise, small gifts, and cash vouchers up for grabs, each day brings new surprises.
For those looking to immerse themselves in interactive fun, the Curve has introduced creative installations where visitors can pen heartfelt messages, spreading positivity and connection, and the ‘Good Deeds Board’, which encourages acts of kindness, adding a meaningful touch to the holiday celebrations.
As the Curve marks its 20th Anniversary alongside the ‘Gift of Joy’ campaign, it continues to serve as more than just a shopping destination. It remains a vibrant space where memories are created, connections are strengthened, and the festive spirit is shared with all who visit.
For more details about the ‘Gift of Joy’ and 20th Anniversary birthday celebration, as well as other upcoming events at the Curve, please visit their website at www.thecurve.my, or stay connected with them on Facebook and Instagram.