For couples embarking on the journey of starting a family, pregnancy is undoubtedly the best thing that could happen. But behind all the joy and excitement lies a very real, daunting truth. Giving birth and raising a tiny human can be incredibly scary and, not to mention, overwhelming, especially for first-time or young parents.
A huge chunk of understanding pregnancy and parenting, other than experiencing it, is understanding, being prepared, and educating yourself with everything you need to know. Recognising this importance, the Parenthood Media Network annually organises The Antenatal Boot Camp (ABC), an empowering workshop tailored for first-time parents.
The workshop covered various essential topics, carefully curated to address the most pressing concerns and questions expectant parents often have.
Participants gained valuable insights into what happens in the labour room, followed by expert guidance on transitioning from labour to a joyful birth experience. These sessions were led by experienced medical professionals and midwives who brought their clinical knowledge and compassionate perspectives into play, ensuring that every participant felt heard and informed.
Other highlights of the boot camp were the trio of practical sessions that addressed the most common concerns among first-time parents—baby development, breastfeeding, and newborn care. Parents gained a clearer understanding of what to expect in their baby’s first year, from growth milestones to early behavioural cues, backed by practical advice and expert reassurance.
The breastfeeding segment provided hands-on demonstrations and useful guidance on techniques like positioning and latching, which many mothers-to-be found incredibly helpful. Meanwhile, the Confident Baby Care session allowed participants to practise essential caregiving skills such as bathing, swaddling, and handling a newborn safely—an especially empowering experience for fathers eager to take a more active role in their baby’s early days.
But it wasn’t just all serious talk. ABC 2025 had plenty of action at the booths, too! Alongside educational sessions, attendees explored a mini marketplace of parenting goodness featuring booths from Prudential, CryoCord, Malayan Baby, Spectra, Bloom & Grow, Earth & Me, Momama, and HapiFam.
Upon registration, every couple received a cute little checkpoint passport, which they could get stamped at each booth to later redeem a fabulous goodie bag filled with must-have baby products and exclusive treats. Participants not only walked away with free samples and brochures—they left with real knowledge they could apply from Day 1 of parenthood.
Bloom & Grow
As a trusted distributor of innovative, award-winning baby and maternity brands across Asia-Pacific, Bloom & Grow is all about helping parents raise happy, healthy families with products that combine functionality, sustainability, and thoughtful design.
At the event, participants got an exclusive hands-on look at Ergobaby baby carriers, known for their ergonomic comfort for both baby and wearer; the eco-luxe cleaning range from Koala Eco, which turns everyday cleaning into a botanical experience; and Bheue skincare, a gentle yet effective line designed specifically for mums’ sensitive skin. These, along with other parenting gems, were beautifully displayed at their booth, where couples could ask questions, try products, and learn more about incorporating safe, sustainable options into their parenting journey.
HapiFam
Bringing fun and flavour to family nutrition, HapiFam made a joyful splash at the event with a vibrant booth that had everyone munching and learning at the same time! Known for their mission to promote healthy eating for families, HapiFam focuses on natural ingredients and nutrient-dense snacks that cater to both mums and little ones.
Their booth showcased the best of both worlds. HapiMoms lactation cookies, specially formulated to support breastfeeding mothers with ingredients known to help boost milk supply, and the HapiHeros cereal range for kids, inspired by familiar Asian flavours like sweet potatoes and goji berries. These crunchy delights are packed with prebiotics, probiotics, DHA, and multigrain goodness, making them a smart (and tasty!) choice for growing children.
Momama
Known for their chic, practical, and mama-approved maternity and breastfeeding essentials, Momama is a proudly homegrown Malaysian brand that understands exactly what modern mums need—because they’ve been there too.
Their booth at the event was a delightful haven for mums-to-be, featuring some of their bestsellers like stylish maternity wear, easy-access breastfeeding tops, and their highly-rated nursing bras. But what caught the crowd’s attention was their thoughtfully curated breastfeeding starter kits and hospital bag must-haves, designed to take the guesswork out of prepping for baby’s arrival. Friendly reps were on hand to offer real-world advice, product demos, and even styling tips.
Earth & Me
Like the previous events, Earth & Me has once again come forward to set up a booth that showcases the full range of their eco-conscious baby essentials. Since June 2023, Earth & Me has consistently been committed to environmental conservation and a mission to provide parents with top-quality, sustainable alternatives.
Their standout products—organic bamboo diapers and natural cleansing wipes—were on full display, giving participants the chance to explore their functionality and eco-friendly benefits up close. Crafted from natural and sustainable materials, their diapers and wipes boast an impressive 61% biodegradability rate in just 75 days, reaching full decomposition within 45 days. With a minimalist diaper design free from synthetic additives and a wipe formula that’s larger, thicker, and more durable, Earth & Me is setting a new standard in baby care.
Participants not only brought home these thoughtful products in their goodie bags and lucky draw prizes, but also received valuable insights and educational information about how these products can make a difference.
