“Physically, I am here at work, but mentally… I am at a beach in Koh Samui, on a hammock, reading my book with the wind blowing softly through my hair…”

 

 

Let’s be honest, how many times have we all said this in the middle of a hectic work day?

 

 

In today’s busy, fast-paced world, it seems that more and more people are burned out from work, studies and responsibilities; whether you admit it or not, it really has become the new norm now. The truth is, in between juggling all these priorities, many of us really deserve a break and are longing for a meaningful escape. Inspired by this universal longing and craving for that much-needed holiday, Klook, Asia’s leading travel and experience platform, officially launched its first-ever global brand campaign, The Best You, in Malaysia with a heartwarming Raya Open House celebration. More than just a campaign, it’s a movement to inspire purposeful, joyful journeys, both outward and inward.

 

 

 

 

The event brought together over 75 members of the media, key opinion leaders, and Klook Kreators at ROM 8 Studio by Metal Bees for an evening of cultural sharing, personal storytelling, and a sneak preview of The Best You campaign brand film, as well as a unique content series featuring none other than Marie Kondo.

 

 

 

 

“The Best You is more than a campaign, it’s a mindset shift. Malaysian travellers today aren’t just looking for escapes. They are seeking joy, renewal, and deeper connections, values that are also at the heart of Raya. Through this campaign, we aim to inspire travellers to rediscover themselves through curated, meaningful experiences,” – Sarah Wan, General Manager, Indonesia, Malaysia and Singapore, Klook.

 

 

A Campaign Inspired by Joy and Presence

The Best You campaign reframes travel not as a luxury or escape, but as a catalyst for self-discovery, emotional clarity, and personal growth. For  64% of travellers globally, travel is a way to boost self-confidence and reconnect with their best selves.

 

 

The Best You brand film, revealed during the launch, invites viewers to reconnect with the emotional purpose behind travel. Whether it’s finding their fearless side in New Zealand, their playful side in Tokyo, or their reflective side in Ubud, the campaign centres on the idea that the discovery of places, people, and parts of ourselves has the power to bring out our best.

 

 

To launch the campaign globally, Klook also teamed up with Marie Kondo in a fun yet thought-provoking content series that follows her journey of reinvention. Known for transforming lives through her philosophy of “sparking joy”, Marie Kondo has since embarked on a new chapter — finding joy through travel, presence, and spontaneity.

 

 

 

 

A highlight of the evening was a special sharing session with Klook Kreator Merantau Dunia or Za, who spoke about her transformation through travel and how Klook has been a companion in her journey of growth.

 

 

Klook’s Role in Malaysia’s Travel Transformation

As domestic tourism continues to grow, The Best You supports Malaysia’s experience-driven traveller segment by promoting curated experiences across attractions, wellness, F&B, mobility, and culture. Klook is set to introduce thematic itineraries and creator-led content to keep inspiring Malaysians to explore locally and meaningfully.

 

 

Beyond the brand film and content series with Marie Kondo, The Best You extends across platforms with experiences designed to spark personal reflection and emotional connection. An online personality quiz brings people on an immersive journey to explore what travel means to them. Based on Myers-Briggs Type Indicator (MBTI), those completing the quiz will get one of eight travel personas, expanding on what each persona’s best self is, with recommended bookable Klook experiences tailored to each persona.

 

 

Ready to find the best you? Take the quiz and start your journey today at experiencethebestyou.com