Applecrumby, Malaysia’s international health and wellness brand for babies, proudly announces that its full range of diapers, skincare, and cleaning items has obtained Halal certification. This milestone makes Applecrumby the first baby care brand to achieve Halal certification across its entire product line, reflecting the brand’s dedication to raising industry standards in safety, hygiene, and inclusivity.
Halal certification is not about meeting religious requirements. It is recognised globally as the gold standard in hygiene, quality, and ethical manufacturing. Applecrumby has taken this one step further by ensuring that every product in its baby care range meets these stringent requirements. The certification reflects a commitment that goes beyond awards or legal compliance, it is about prioritizing safety and trust for families everywhere.
“Halal is more than a certification,” said Jesmine Tan, Co-founder of Applecrumby. “It represents the highest standard of hygiene, transparency, and quality, ensuring that every product we offer is safe for families, regardless of their faith or background.” This achievement builds on Applecrumby’s growing reputation as a leader in the baby care industry.
The company was recently listed in the prestigious Forbes Asia 100 to Watch 2024 for its innovation and impact. Earlier last year, Applecrumby secured US$4.2 million (RM18.2 million) in funding from global venture capital firm 500 Global, further cementing its position as a brand to watch in the Asia-Pacific region.
At Applecrumby, the pursuit of excellence goes beyond certifications. The Halal certification reflects the company’s broader mission to deliver premium, safe, and sustainable baby care solutions. By achieving this milestone, Applecrumby ensures parents can have full confidence in the products they choose for their little ones.
In a recent statement, Prime Minister Datuk Seri Anwar Ibrahim emphasised the need for Malaysia’s Halal industry to extend beyond certification, highlighting its role as a benchmark for global quality and competitiveness. Applecrumby embraces this vision, ensuring that its certified products meet world-class safety and hygiene standards.
Applecrumby has always placed child safety at the forefront. The Halal certification reinforces its unwavering commitment to product integrity, from sourcing high-quality materials to ensuring strict manufacturing processes. Parents can trust that Applecrumby’s diapers, skincare, and cleaning products not only meet regulatory requirements but also exceed industry expectations for safety and sustainability.
