The Holistic Brain Expo: An Educational Expo For Future-Ready Kids, aimed at empowering parents and educators to equip children with the necessary skills to thrive in an ever-changing environment is inviting parents to attend the event taking place on 18 May – 21 May 2023 at the Orange Concourse, Sunway Pyramid. The Expo will showcase the importance of IQ and EQ development in raising future-ready kids.
Brought to parents by Enfagrow A+ MindPro, the expo promises to be an exciting opportunity for parents and educators to gain insights into the latest research on brain development for children and practical tips to help them reach their full potential.
According to Brian Fischel, General Manager of Mead Johnson Nutrition, Malaysia, Singapore and Vietnam, “At the current pace of development in the world we live in, the future looks exciting especially with the growing development of artificial intelligence and automation. However, at the same time, parents worry about their child’s readiness to face the future especially in their chosen career path. There is growing awareness among parents and educators about the importance of nurturing children’s emotional well-being and developing their EQ from a young age alongside their academic skills so that they can truly thrive in the ever-changing environment.”
“In fact, research indicates that EQ is twice as important as IQ because EQ accounts for 67%[1] of the abilities that is necessary for superior performance among leaders. About 90%[2] of brain development happens during the first five years of a growing child’s life and children require a strong foundation in three key areas – right nutrition, emotional support, and positive experiences that form the building blocks for lifelong holistic development. With over 120 years of science and leading innovation in providing superior nourishment for growing up children that introduced DHA & MFGM, Enfagrow A+ is committed to empower parents and educators to ensure Malaysian children have the right foundation to develop skills for life with optimal IQ-EQ development,” he added.
The expo, led by Enfagrow A+ is a collaboration with Universiti Putra Malaysia to showcase the remarkable story of the science in early brain development and how every child’s potential is unlimited and to provide scientifically backed solutions to parents and educators for nurturing Malaysian children with the right foundation for long lasting impact of brain benefits thru different aspect.
The highlight of the Expo is the Brainverse, a 360 immersive experience that takes visitors into a ‘time travel’ for an electrifying display of neural networks firing up inside the brain to experience how the growing child’s brain develops. There will also be the first-ever Brain Waves activity where visitors can discover how their brain waves react to different elements. They will also have a host of interesting interactive activities such as DIY brain sculpture, role-playing as surgeons via a Brain AR, Brain Maze Challenge to train the brain and a real human brain and synthetic brain exhibit.
“The expo offers a great opportunity for parents to understand the insights and the tools that are able to give their kids a head start for the future,” said Brian.
The entrance is free and open to the public. Opening hours are from 1pm to 10pm on 18 May and 10am to 10pm from 19 May to 21 May and the expo is suitable for parents, children, educators and healthcare professionals working with children.
For more information, please visit Enfagrow A+ Malaysia Facebook page.
