In a grand celebration of trust, quality, and innovation, the 7th Annual Parents’ Choice Awards (PCA) 2024, organised by Parenthood Magazine, recently took centre stage, shining a spotlight on the very best brands in Malaysia that have consistently delivered excellence in products and services for parents and children. The prestigious event, held with much anticipation and fanfare, brought together leading local and international brands, each vying for recognition as the top choice in their respective categories.
Since its inception, the Parents’ Choice Awards have served as a beacon for parents, guiding them toward the most trusted brands and products in the market. Over the years, Parenthood has carefully identified and showcased brands that parents can rely on—a tradition that has only grown stronger with time. Earlier this year, the magazine’s readers and followers cast their votes across a wide range of product and service categories, which determined the winners who have earned the trust and confidence of Malaysian parents.
This year’s awards unveiled over a hundred winners across an expanded range of categories. The growth in categories reflects the evolving needs and preferences of today’s parents, particularly as Millennial and Gen-Z parents now form the majority. These parents prioritise quality and assurance when selecting products and services for their children, and their votes played a crucial role in determining this year’s winners.
With the inclusion of new categories like Best Indoor Activity Park, Best Immersive & Interactive Game Park for Families, Best Indoor & Outdoor Family Attraction, and Best Family Cinema, this year’s awards have broadened the scope to cover the full spectrum of family-oriented experiences. Recognising the importance of holistic development for children, additional categories were also introduced in the enrichment space, such as Best Brain Training Centre, Best Swim School for Children, Best Public Speaking Programme, and Best EQ Coaching Programme for Kids.
The Parents’ Choice Awards 2024 is not only a celebration for the winning brands, but it also provides parents with a valuable guide—a comprehensive list of the best of the best. This list, which is available on Parenthood’s website, acts as a trusted resource, helping parents make informed decisions when they are choosing products and services for their families.
