AkzoNobel, a leading decorative paint and coatings company, recently announced the ‘Dulux Promise’ programme, assuring you will achieve the perfect colour, a uniformed finish and stated coverage; otherwise your paint products will be replaced.
AkzoNobel recognises that choosing a paint that would give the desired results for your walls is not an easy task. Sometimes, the paint applied on the wall might not match the colour as shown in the colour catalogue, while other times an inconsistent paint application will lead to uneven or unsatisfactory coverage and finish for the walls.
The Dulux Promise programme helps to address these consumer concerns, and promises that selected products in the Dulux Promise portfolio will offer the following when applied on a clean and complete dried wall and in accordance to the Dulux painting system:
- Perfect colour – The colour of the paint will match the colour as indicated on Dulux collaterals such as the fan decks and shade cards, but do note that colour disparity that occurs due to base material (colour may look different in certain materials or surfaces), shape, size and surface lighting are not covered under the programme.
- Uniformed finish – Paints purchased will have an even finish with no patchiness once it dries up completely on a well-prepared and clean surface.
- Coverage – The corresponding bucket of paint will yield the area coverage as stated in our product label and product data sheet; however, some colours may need more than two coats to achieve the desired opacity.
Through the new Dulux Promise programme, AkzoNobel aims to simplify the decision-making process and gives consumers assurance and peace-of-mind when selecting paint products for their walls.
David Teng, Commercial Director SEAP at AkzoNobel Decorative Paints said: “At AkzoNobel, we pride ourselves in constantly enhancing and innovating our products without compromising on our quality commitment. The Dulux Promise programme is a prime example of this; we are confident that our customers will feel assured and satisfied in choosing Dulux products when redecorating or revitalising their homes.”
Bright Skies Ahead
In conjunction with the launch of Dulux Promise, AkzoNobel has also revealed its Colour of the Year for 2022 – Bright SkiesTM – a colour of airy, light blue that feels like the breath of fresh air we all need.
After a spell of feeling shut-in, people are craving expansion. Extensive global trend research conducted by a team of in-house paints and coatings colour experts and international design professionals reveals that we want open-air, connections to the great outdoors and a fresh approach to everything.
“In 2022, Bright Skies will help us embrace new ideas and shape a new future,” says Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center. “The colour reflects the limitless skies above us, giving us the space to redefine the role of our homes, nature, the arts and new voices in our lives. As consumers look to express themselves and transform their spaces, our aim as colour experts is to inspire their colour confidence.”
The Colour of the Year 2022 helps inspire creativity and confidence for consumers while the Dulux Promise programme gives assurance on the quality of our products. With a paint that’s as good as promised, consumers can certainly have peace-of-mind the next time they choose to refresh, protect, and beautify their living spaces.
The products covered under the Dulux Promise programme are Dulux Ambiance Pearl Glo, Dulux EasyClean, Dulux EasyClean Plus, Dulux Pentalite, Dulux Weathershield and Dulux Weathershield Powerflexx. Through the Dulux Promise programme, customers can request for a replacement if the applicable Dulux products do not give the perfect colour, uniform finish and stated coverage on their walls, subjected to terms and conditions which can be found on www.dulux.com.my/en/dulux-promise. For more information about Colour of the Year 2022, please visit the www.dulux.com.my/en.
