Over the years, Parenthood has consistently identified and showcased the most trusted brands and products that parents can rely on. Earlier this year, our readers and followers cast their votes across various product and service categories.
The 2024 Parents’ Choice Awards mark the seventh annual celebration, unveiling over a hundred winners who have earned the trust and votes of Malaysian parents. This year, we expanded the range of categories, offering even more choices for our readers to vote on.
As Millennial and Gen-Z parents become the majority, they prioritise quality and assurance when selecting products and services for their children. They play a crucial role in our selection process, and we are proud to present these awards to the prestigious and deserving brands featured in this special edition.
Our goal is to continue discovering products and services that provide the best solutions for parents and children in Malaysia—those that will innovate and grow to exceed parents’ expectations and earn their trust.
RECIPIENTS OF PARENTS’ CHOICE AWARDS 2024
Products Category List
BEST MATERNAL MILK
The Amazing Potential Begins with Enfamama A+
Enfamama A+ is scientifically formulated for pregnant and lactating mums. Enfamama A+ is the ONLY brand with highest DHA & Choline1 to support developing baby’s brain development while supporting maternal nutritional needs for nutrients such as folic acid, protein & calcium. It is also lower in fat2 and GI for better weight and sugar management.
References:
1. Compared to other maternal milk brands in the market as of Mar 2023, Enfamama A+ provides 100mg DHA and 560mg Choline per 100g powder.
2. Compared to full cream milk
BEST GROWING UP MILK
A+ Nutrition for Long-Term Higher IQ & EQ
The right nutrition is crucial for the first 5 years of a child’s development when the brain grow and develop at the most rapid speed. Enfagrow A+ MindPro, the #1 Expert recommended brand1, contains expert recommended DHA level2 and MFGM proven to support higher IQ & EQ that last beyond 5 years, to prepare your child to be future-ready.
1. Claim based on 2023 MJN HCP Brand Health Tracker – Wave 9 Report.
2. FAO/WHO recommends daily dietary DHA intake of 10-12mg/kg body weight for children 12-24 months or 100-150mg DHA+EPA for children 2-4 years old. Reference: FAO 2010. Fats and fatty acids in human nutrition.
BEST PRENATAL GOAT MILK
Complete Nutrition for Pregnant & Nursing Mothers
Designed with pregnant and breastfeeding mothers in mind, Karihome Mama Milk offers a comprehensive blend of essential nutrients tailored to support the unique requirements of pregnancy and breastfeeding. With just two cups a day, moms can ensure that they are receiving the complete nourishment vital for them and their foetus’ well-being.
What sets Karihome Mama Milk apart is its fortified formula, enriched with eight key nutrients crucial for maternal health, including folic acid, iron, vitamin C, DHA, and choline. But that’s not all – harnessing the power of goat’s milk, Karihome Mama Milk is also a rich source of nucleotides, known to enhance antibody production, which then enhances your body’s natural defences.
Moreover, studies have revealed that mothers who include Karihome Mama Milk into their prenatal diet have been found to give birth to children with higher natural immunity.
BEST CHILDREN’S GOAT MILK
The Key to Unbeatable Immunity –SN-2 Palmitate
Over the years, many children have benefited from Karihome goat’s milk, which is made with 100% pure goat’s milk from New Zealand. Studies show that goat milk protein is easier to digest compare to cow milk.
Karihome goat milk formula is the only full range goat milk formula with SN-2 palmitate, a unique type of milk fat. More than 11,000 researches have supported that SN-2 palmitate is scientifically proven to reduce colic, fussiness and crying; improve sleeping quality of young kids; support healthy gut and improve immune system, and support brain and motor skill development.*
Karihome goat milk formula is also rich in nucleotides, which boost antibodies production and it contains 400% more DHA with no added sugar and no palm oil.
*Prostaglandins, Leukotrienes, Essential FA. 2013; 89(4): 139-143.
BEST COMPLETE & BALANCED NUTRITION SUPPLEMENT
Complete & Balance Nutrition For 50% Faster Growth1
PediaSure, known for its ability to provide complete and balanced nutrition for growing children, has now raised the bar with its new and improved formula, featuring the unique PeptiGro nutrient system. This system comprises 38 key nutrients that deliver complete, balanced nutrition to support your child’s growth and development.
One of the key feature PediaSure with PeptiGro is added with casein phosphopeptides^ [mini peptides*] that are more rapidly digested+ and help attract key minerals important for growth#. PeptiGro also includes vitamin C to enhance the absorption of iron, vitamin D to support calcium absorption and improve bone health, and a probiotic (L. acidophilus) and prebiotic (FOS) to help maintain a healthy digestive system.
PediaSure also supports bone development, with the inclusion of magnesium and vitamin D for calcium absorption, as well as calcium, and vitamins D and K for the development of strong bones. With PediaSure’s new and improved formula, you can be rest assured that your child is getting the complete, balanced nutrition they need to grow up healthy and strong.
^From casein hydrolysates. +Compared to whole (intact) protein. *Refer to casein phosphopeptides, from casein hydrolysates. #These includes calcium, iron and zinc.
References: 1. Alarcon PA, et al. Effect of oral supplementation on catch-up growth in picky eaters. Clin Pediatr (Phila). 2003;42(3):209-17. 50% is based on calculated value.
BEST SPECIALTY FORMULA
Support Sensitive Tummies & Cognition
Does your child suffer from indigestion after taking milk? Indigestion interrupts your child’s growth during their vital developmental years. 1 in 4 children have at least one indigestion symptom1 such as gassiness, constipation and fussiness (crying). Ease your child’s milk digestion with Similac Total Comfort. It is scientifically formulated to support sensitive tummies & cognition with easy-to-digest proteins, 2’-FL to support immune function and Eye Q system for fast learning.
Reference:
1. Tillberg et al 2015. The Journal of Pediatrics
BEST PRENATAL PROBIOTICS FOOD
Probiotics for Happy and Healthy Mummy & Baby
A mother’s nurturing care begins the moment she knows her baby is on the way, focusing wholeheartedly on the well-being of her precious one.
Happy MI & BI® is specially designed for mothers and babies, featuring premium-quality ingredients with a clinically proven and safe formulation. The probiotic strains in Happy
MI & BI® helps regulate maternal mental health, digestive health, and her immune system from pregnancy and beyond. Subsequently aiding in strengthening the baby’s immune system and digestive system.
Embark on a journey of Happy MI & BI® to enhance the joy and vitality of motherhood experience.
Happy MI & BI® is available at Happikiddo, Seibu TRX, various baby shops, pharmacies and online platforms.
Check out Happy MI & BI® at SpringHealth Official on Facebook springhealthofficial.my on Instagram or www.springhealthofficial.com
BEST PROBIOTICS FOOD
Probiotics For Better Digestion & Immunity
Happy PRO® promotes digestive well-being from the age of two and above. Each sachet contains 15 billion CFU of researched premium probiotics, ensuring convenient and accessible consumption for everyone.
It boasts no artificial colours, flavours, or preservatives, making it a safe and gluten-free choice for everyone at home. What’s more, its low sugar and sodium content brings a worry-free experience!
In just 14 days, Happy PRO® can help to balance your gut microflora, improve gut transit time and facilitate your digestion system better. Transform your family’s well-being and empower yourself with Happy PRO®, and witness the positive impact it brings.
Happy PRO® is available at Happikiddo, Seibu TRX, various pharmacies and online platforms.
Check out Happy PRO® at SpringHealth Official on Facebook springhealthofficial.my on Instagram or www.springhealthofficial.com
BEST LACTATION COOKIES
Boosting Milk Supply on the Go
Introducing HAPiMOMS® lactation cookies, a game-changer for busy mums! Crafted with six powerful galactagogues ingredients, these individually wrapped delights are tailor-made for breastfeeding mums on the move. Developed by nutritionists and lactation experts, they’re not just convenient snacks but also potent aids in boosting milk production. With six scientifically proven lactation-enhancing ingredients, they’re perfect for satisfying snack cravings anytime, anywhere. Whether you’re at work or running errands, these cookies support your breastfeeding voyage, ensuring both you and your bundle of joy stay nourished and content. Embrace hassle-free breastfeeding with Hapimoms lactation cookies – the ultimate companion for every mum!
Visit Hapifam.com for more details.










