In a world where every day out with little ones can feel like a marathon (snacks, strollers, spare clothes, repeat), Joie, the beloved baby gear brand known for its child-first approach, is stepping up to help families breathe a little easier.
Teaming up with the iconic Zoo Negara Malaysia, Joie has launched a heartwarming initiative that combines practical support with purpose-driven giving. The brand recently donated 20 of its popular LitetraxTM strollers, valued at RM899 each, to the zoo, helping families explore the park more comfortably while also easing the load (literally) for parents with babies and toddlers in tow.
Built for durability and comfort, each stroller accommodates children from birth up to 22kg (approximately 5-6 years old), making them ideal for a wide range of family visitors. With rental rates starting from just RM20, the service not only offers families a more convenient and comfortable zoo experience but also serves as an additional source of income to support the zoo’s operational and maintenance needs.
Joie also contributed a RM5,000 cash donation in support of Zoo Negara’s upcoming World Children’s Day 2025 celebration is an annual event that brings joy, learning, and nature-focused experiences to children from all walks of life. This year’s event will focus on welcoming underprivileged children, and Joie’s support will help ensure a memorable and enriching day for them.
The ceremony was graced by Dato’ Sr. Zaharin Md Arif, President of Zoo Negara, and Datuk Rosly @ Rahmat Ahmat Lana, Deputy President of Zoo Negara. Representing Joie was Ms. May Hwong, Managing Director of SNS Products Sdn Bhd, the sole distributor of Joie in Malaysia.
“We’re honoured to support Zoo Negara’s mission to be a family-friendly and educational destination. With this partnership, we hope to ease the journey for parents with young children while also playing a small part in sustaining the zoo’s outreach and conservation efforts.” – May Hwong, Managing Director of SNS Products Sdn Bhd
To complement the stroller sponsorship, Joie also constructed a dedicated stroller stand within the zoo grounds, ensuring the sponsored strollers are safely stored, neatly organised, and easily accessible to all visiting families.
This collaboration underscores a shared commitment between Joie and Zoo Negara to nurture the community, support childhood experiences, and champion conservation, creating meaningful moments for both families and future generations.
For more information on Joie’s products and what’s new with them, check out their website and social media platforms, Instagram and Facebook.
