Some family events are remembered for the activities. Others stay with parents because of how they made everyone feel. The Nurts Day 2026 managed to do both.
Following its return at Publika, Kuala Lumpur, on 27 and 28 June, The Nurts Day expanded to PARC Subang Ria on 18 and 19 July. Across both weekends, thousands of families came together for a lively mix of purposeful play, learning and quality time.
The response showed how strongly the event connected with parents. An impressive 96.1% of attendees said they would recommend The Nurts Day to other families, while 91% had planned their visit specifically around the event.
Two Locations, One Big Family Adventure
Expanding to two locations made The Nurts Day more accessible to families across the Klang Valley and gave each venue its own personality.
Publika was filled with creative and active experiences, including children’s Muay Thai, arts and crafts, trampoline play, inflatables and football challenges.
At PARC, the outdoor setting opened the door to a different kind of adventure. Children could meet animals at the mini petting zoo, bake treats inspired by The Nurts characters, explore sensory bubble play and test their skills at the rodeo bull and soccer dart challenges.
Some families clearly wanted the full experience. While 90% attended one location, 10% made their way to both Publika and PARC.
The event also welcomed a healthy mix of new and familiar faces. Around 59% were first-time visitors, while 41% had returned after experiencing The Nurts Day before.
The Nurts Mart Made Goodie Bags More Fun
One of the most popular attractions was The Nurts Mart, which transformed the usual event goodie bag into an interactive supermarket-style challenge.
Instead of simply receiving products, children could carry their own Nurts bag, explore the space and “shop” for items from participating brands. The experience encouraged them to make choices, interact with others and enjoy a small taste of independence.
Across the event, families could collect goodies, prizes and experiences worth more than RM125,000.
The Treasure Map Hunt kept the adventure going. Families moved between participating booths, completed activities and collected stickers before heading to the redemption area to claim their rewards.
Play With a Purpose
There was plenty to keep children entertained, but many activities also gave families something useful to take home.
Children could role-play as little optometrists, learn about the human body, build a healthy plate and join activities focused on creativity, movement and coordination.
Parents could also access complimentary checks for their children, including:
- Eye screenings and myopia risk profiling
- Postural and scoliosis screenings
- Coordination assessments
- Kids’ BMI health checks
On stage, the programme continued with storytelling, parent-and-child workouts, yoga, fashion shows, games and scavenger-hunt-style challenges.
Families were also among the first to experience The Nurts’ Search Party card game and discover its latest children’s book, The Nurts Tales: Growing Strong, Inside & Out.
These activities reflected the wider purpose behind The Nurts. Through games, stories and shared experiences, the brand encourages children to develop communication skills, confidence, emotional awareness and stronger connections at home.
A Growing Community of Families
The excitement travelled well beyond the event venues. Content surrounding The Nurts Day reached more than 268,000 people and generated over one million total views online.
Still, the most meaningful results could be seen on the ground. Parents joined workouts with their little ones, children proudly carried their shopping bags, and families worked through treasure maps together.
The Nurts Day created a space where parents did not have to plan every part of the outing. They could arrive, explore and follow their children’s curiosity.
For some children, the highlight was bouncing on an inflatable. For others, it was feeding an animal, baking a colourful treat or winning a challenge with Mom or Dad nearby.
With its expansion into a second location, strong returning attendance and overwhelmingly positive feedback, The Nurts Day 2026 showed that families are looking for experiences that help them play, learn and spend meaningful time together.
Judging by the response, many will be ready to join the adventure again.
Don’t miss the next family adventure! Follow The Nurts, follow them on Instagram and Facebook for upcoming events, playful ideas and plenty more fun for the kids.
