Malaysian homegrown brand Applecrumby has relaunched its Premium Skincare collection with a new fairytale-inspired look, transforming six everyday skincare essentials into six original stories designed to bring imagination and connection into everyday moments between parents and children.

Built on 14 years of caring for babies and their delicate skin, the relaunch marks the latest chapter in Applecrumby’s evolution from baby care into a broader family care brand, as it continues to grow alongside families through different stages of life.

From bath time and nappy changes to outdoor adventures and quiet moments before bedtime, Applecrumby has created six imaginative watercolour artwork worlds and matching bedtime stories around these everyday experiences. The collection pairs Gentle Shampoo & Bath Wash with Flight of the Moon Bird, No Rinse Nappy Cleanser with Daughters of the Faraway Land, Super BuzzGuard Cream with The Girl in the Red Cloak, Super Soft Lotion with The Girl Who Dreamed, Ultimate Miracle Balm with The Girl Who Crossed the Skies, and Ultimate Nappy Cream with The Hidden Garden.

More than a packaging refresh, the six original stories celebrate the wonder of childhood through themes of curiosity, courage, imagination and discovery, while carrying a reassuring thread throughout: the comfort of knowing there is always someone there to care.

“As parents serving other parents for the past 14 years, we’ve learned that you don’t need a trip to the theme park to bring magic into everyday life. Whether it’s bedtime or bathtime, a touch of imagination, play and curiosity can bring parents and children closer together. Children naturally see wonder in the everyday, and as adults, we sometimes need that reminder too. With our reimagined Premium Skincare collection, new pop-up storybooks and insulated lunch bags, and our collaboration with Warner Bros., we hope to create more moments for parents and children to discover wonder and joy together.” – Sean Tan and Jesmine Tan, Founders of Applecrumby.

Applecrumby Brings the Playful World of The Cat in the Hat to Malaysian Families

Applecrumby is extending its storytelling through a special collaboration with Warner Bros., bringing The Cat in the Hat to Malaysian families through special-edition diaper packaging and an immersive experience at TCE Baby Expo and Kidz World from 2 – 4 October 2026.

The partnership comes ahead of the beloved Dr. Seuss character’s animated big-screen adventure from Warner Bros. Pictures Animation. Voiced by Bill Hader, the Cat returns in an all-new story filled with mischief, magic and imagination, which will be released in Malaysian cinemas on November 5th.

“We are delighted to collaborate with Applecrumby to bring the playful spirit of The Cat in the Hat to families in Malaysia in a fresh and engaging way. Through the special-edition packaging and immersive experience at TCE Baby Expo and Kidz World, we hope to spark imagination, play and memorable moments for parents and children as they discover the mischief and magic of The Cat in the Hat together.” – Clariss Ooi, Manager (Digital, Promotions & Publicity), Warner Bros. Entertainment Malaysia.

Beyond Baby Care: Applecrumby Expands Care with Eco Laundry Detergent Sheets and Eco Softener Sheet

Applecrumby’s newly introduced Eco Laundry Detergent Sheets and Eco Softener Sheets extend its care philosophy into everyday household routines. Flat, lightweight and spill-free, the highly concentrated sheets offer a convenient alternative to traditional liquid detergents and softeners, with a travel-friendly format that eliminates the need for bulky bottles.

The Eco Laundry Detergent Sheets feature a biodegradable formula with three key enzymes designed to target and break down different types of stubborn stains, while being formulated without SLS or parabens. The Eco Softener Sheets help soften and freshen clothes in the same compact, easy-to-use format.

At the other end of the family care journey, Applecrumby has expanded into adult protection with Liv & Branche SkinGuard+ Adult Briefs and Slips, marking its first step into adult care and extending its care philosophy to support comfort, dignity and protection later in life.

Together, it reflects Applecrumby’s broader evolution, from a brand that began by caring for babies to one that continues to grow alongside families as their needs evolve through different stages of life.

Families can discover Applecrumby’s expanding range of family care products, explore all six fairytale-inspired Premium Skincare stories and step into the playful world of The Cat in the Hat through an immersive experience.