Keeping its yearly tradition of celebrating the beauty of diamonds, HABIB has launched the latest installation of Diamond Fest that will run from 1st until 31st March 2022 celebrated at all its outlets. The Diamond Fest has been part of HABIB’s calendar for decades; it is an annual tribute by the homegrown jeweller for the diamonds and has become the jeweller’s signature campaign.
“Diamond Fest provides a platform for us to share our expertise and knowledge about diamonds and the opportunity to show Malaysians that with HABIB, everyone can own a diamond. Over the years, we are happy to see more and more of our customers become knowledgeable about diamonds. Diamond Fest has helped many Malaysians from all walks of life in understanding the value, beauty and the intrinsic qualities of diamonds and we want to continue this journey. One can look forward to learning more about diamonds through the various activities taking place in our showroom nationwide,” says Group Executive Chairman Dato’ Sri Meer Habib.
Diamond Fest 2022 will bring forward a slew of stunning jewellery creations set in white gold, yellow gold and rose gold with exceptional craftsmanship that will guarantee to spoil customers nationwide.
This year, a wider range of HABIB certificated diamond collections from the GIA, HRD and AGS (Hearts On Fire) will be presented in multiple shapes, colours, clarity and sizes. Hearts On Fire, being the World’s Most Perfectly Cut Diamonds and becoming more popular among brides-to-be, will display an array of its most sparkling diamonds jewellery collections.
Another most sought-after diamond collection is the popular single line bracelets also known as the tennis bracelets that come in many different designs at affordable prices. For those who opt for a more premium range, this single line bracelet can be customised to a full set of certificated diamonds.
Since it is a celebration of diamonds, a comprehensive diamond collection has been prepared for the jeweller’s loyal diamond lovers. The premiere jeweller has put together exciting lines of collections for this Diamond Fest which include the H Collection, Gelora, Fire On Ice, DWA collection, Adore™, Empress and Polaris™ collection as well as a newly added international brand, Korloff fine diamond jewellery from Paris.
The collections have been unveiled by Dato’ Sri Meer along with other models, all decked in stunning diamond jewellery from the Diamond Fest 2022.
Being a diamond jeweller since the 1960s, a beautiful arrangement of the antique rose-cut diamond jewellery also known as “intan” is also being showcased. Rose-cut diamonds are diamonds with a flatter cut introduced in the early 1900 before the technology advanced for brilliant cut diamond. Rose-cut diamonds shimmer and have a unique sparkle of light.
The homegrown jeweller renews its commitment to providing its customers a full insight into diamond knowledge as it curates a series of exclusive workshops at its showrooms conducted by the brand’s in-house certified gemologist, in line with this year’s theme, Edutainment.
Reflecting one of the core values at HABIB which is to encourage personal development within both its employees and customers, the initiative is conceived to give customers the confidence to make a sound purchase. A better understanding of the precious stone will give them the ability to appreciate its value and worth, and ultimately create a sentimental relationship between the jewellery and the wearer.
The workshops seamlessly follow in the footsteps of HABIB’s past ventures to create an in-depth conversation around diamonds. The jeweller had previously flown in world-renown diamond cutters and brought in the real diamond cutting machine from the United States to let its customers in on the savoir faire behind its jewellery making.
With more than 60 years of experience and expertise, HABIB ensures that this year’s edition of Diamond Fest will be packed with knowledge-sharing sessions, one-of-a-kind jewellery creations with palatable price tags as well as attractive, not-to-be-missed promotions.
This year’s Diamond Fest will culminate with a four-day Diamond Fest Grand Finale from 31st March to 3rd April at all showrooms to mark the diamond birth.
