Pepsodent, a family-trusted, halal oral care brand today rolled out a campaign to raise dental hygiene awareness among the B40 communities in Klang Valley via the 2-2-10 campaign at PPR Lembah Subang. The brand has joined hands with MAHSA University and MYDIN with the aim to equip B40 households (lower income groups) with information and tools to maintain optimal oral health.
According to the National Oral Health Survey of Malaysia 20191, the prevalence of dental cavities and caries remain high among both children and adults, despite efforts over the years to drive dental health awareness. The on-ground campaign aimed at educating the Malaysian community on the importance of oral hygiene was conceptualized and launched by Unilever International – Unilever’s whitespace global business unit partner. ‘Pepsodent 2-2-10’ is based on the simple act of tooth brushing with the right toothpaste based on the Ministry of Health’s recommendation of 2 minutes each time, 2 times a day2 for 10 times stronger teeth.
“Being a family trusted oral care brand, Pepsodent believes that everyone should have access to high quality and affordable oral care products. The 2-2-10 campaign aims to instill the importance of basic dental hygiene and easy steps to practice it effectively. Together with our partners MAHSA and MYDIN Prihatin, we are committed to driving the message of good oral care practices and education across the Malaysian community; ensuring their health and well-being is always prioritized. Unilever International’s purpose to ‘serve the underserved’ perfectly aligns with this campaign, which is to educate and empower underserved communities about the importance of oral hygiene.” said Nitin Agarwal, Chief Marketing Officer, Unilever International.
Providing their dental care expertise for this campaign is the MAHSA School of Dentistry and students. As one of the top dental schools in Malaysia, MAHSA is committed to providing and maintaining optimal oral health standards for the community.
Professor Dato’ Dr. Mohamed Ibrahim, the dean of the faculty of dentistry in MAHSA, said, “MAHSA’s Faculty of Dentistry is committed to giving our students exposure to opportunities in dental science, so we were delighted when Pepsodent approached us for this partnership. We believe that all Malaysians should not just have access to proper dental care solutions but also be aware of good dental health education and practices. Through the participation of our students in this campaign we are able to not only give them practical opportunities in treating patients on simple oral care practices but also help them tackle real life challenges in public dental health education.”
This campaign is supported by MYDIN Prihatin, the CSR arm of Mydin Mohamed Holdings Bhd (MYDIN). Through this partnership, Pepsodent aims to distribute 60,000 toothpaste kits to B40 communities throughout Malaysia.
“When we learnt of Pepsodent’s plans to activate this campaign, we were eager to jump on board. MYDIN Prihatin was formed on the premise of helping Malaysians look after fellow Malaysians. Together with Pepsodent and through the MYDIN Prihatin network, we hope that B40 communities around Malaysia can have a stronger foundation of basic dental hygiene and proper oral health practices,” said Datuk Wira (Dr) Ameer Ali Mydin, Managing Director of MYDIN.
Aside from the distribution of oral care kits to the public, the campaign activation will include dental health checks and consultations, hourly toothbrushing demonstrations as well as distribution of toothpaste kits. The campaign will also be activated in Kampung Orang Asli Batu 12 Gombak. Toothpaste kits and information of simple dental care tips will be further distributed by the MYDIN Prihatin initiative.
Pepsodent is a family-trusted, halal-certifed toothpaste that is suitable for all ages. It contains Active Micro Calcium and Pro-Fluoride Complex to repair tiny and invisible holes that form cavities by creating a protective layer to achieve 10 times stronger teeth. Pepsodent toothpaste is available in 225gx2 packs at all major supermarkets and hypermarkets and priced at RSP RM 9.60
