From a passion-project webstore in 2021 to a full-blown organic baby home concept store, Baron & Co has created a true paradise for parents.

 

What started as a mother’s quest for gentle, skin-friendly fabrics has officially grown into a beautiful physical reality. Five years after founder Rosalyn Oei launched Baron & Co as a small webstore in 2021, the homegrown Malaysian brand celebrated a major milestone with the grand opening of its very first brick-and-mortar home concept store.

 

“The Organic Baby Home” the new space officially opened its doors at KLGCC Mall on July 5, giving parents a hands-on look at their curated, award-winning range of sustainable baby and kids essentials.

 

Through Baron & Co, Rosalyn brought in the first Tencel brand, Hamako, and the organic cotton brand, Purebaby from Australia, which are now retailing at various partner outlets, including baby stores and department stores in the Klang Valley.

 

 

A Store Designed to Feel Like Home

Unlike traditional baby retail spaces in Malaysia, Baron & Co’s concept store is designed to evoke the warmth and ease of visiting a friend’s home.

 

The space is thoughtfully divided into four distinct zones:

• Baby Sanctuary: Soft bedding, nursery setups, and sleep essentials.
• Living Area & Playroom: Sustainable furniture and FSC-certified wooden toys.
• Milestone Shopping: Apparel and products arranged seamlessly from newborn to toddler to junior stages.
• Gifting Corner: Curated options and personalised guidance for every special occasion.

 

Parents can browse with intention and ease while kids enjoy the dedicated play corner. There is even a lounge area for tired feet.

 

“We focus on building trust and meaningful connections with parents, while educating them on how fabric quality matters when it comes to children’s sleep quality and their development in the early years.” – Rosalyn Oei, founder of Baron & Co.

 

Every product on the shelves is one that Rosalyn personally uses for her son, Baron, at home, and features sustainable brands from all over the world, specialising in skin-friendly apparel, furniture, bedding, toys and skincare.

 

This includes organic cotton, TENCEL, and bamboo apparel, FSC-certified wooden toys, organic skincare, plant-based washes, and baby room and playroom furniture from trusted Australian brands.

 

“There is no other multi-brand baby store in Malaysia with such a focused commitment to organic and sustainable products,” said Rosalyn Oei, Founder of Baron & Co. “This store is our home, and we want every parent who walks in to feel that.”

 

 

Launch Day Highlights – A Celebration of Family, Connection and Giving Back

During the launch, guests were invited on guided walkthroughs of the store, experiencing firsthand how The Organic Baby Home was created to mirror the comfort and familiarity of home while showcasing products for every stage of childhood.

 

One of the day’s most anticipated moments was the Milestone Walk, where 24 kids, ranging from babies to children, took to the runway dressed in Baron & Co’s signature outfit collections, including Purebaby, Hamako and Traveltod.

 

More than a fashion presentation, the showcase was all about celebrating the journey of childhood, reminding parents how quickly their little ones grow.

 

Another highlight was a heartfelt Mindfulness & Gratitude Session led by mindfulness, neuroscience & yoga coach Caleen Chua, who guided parents and children to exchange words of gratitude and appreciation for each other.

 

The event concluded with family-friendly entertainment, including balloon sculpting and magic performances, as members of the public joined invited guests in celebrating Baron & Co’s newest milestone.

 

 

Rewarding its VIP Customers

Baron & Co is setting a new standard for customer loyalty in the baby retail space. VIP members gain access to bespoke perks, including an exclusive, first-of-its-kind service among Malaysian baby retailers: a complimentary in-store baby shower party complete with custom decor, gender reveal setups, high tea, and games.

 

 

Rooted in Community and Purpose

The landmark opening of The Organic Baby Home was officially celebrated alongside industry leaders, featuring the presentation of the Best Organic Baby Store Award by Teresa Chin, CEO of Parenthood Media and founder of the Parents’ Choice Awards.

 

 

Demonstrating their long-term commitment to giving back, Baron & Co launched the new store in partnership with Make-A-Wish Malaysia, donating a portion of their inaugural month’s sales to help fulfil wishes for critically ill children. The brand continues to expand its community impact through ongoing partnerships with healthcare and financial institutions, including OCBC Bank and Sunway Hospital.

 

A Wishing Tree at the entrance encouraged guests to pen heartfelt messages of hope, while their children decorated wooden dolls that will be gifted to brighten the lives of young patients.

 

 

Visit Baron & Co: The Organic Baby Home

• Location: 2F-02, KLGCC Mall
• Opening Hours: 10:00 AM – 10:00 PM Daily
• What to Expect: Sustainable apparel, organic skincare, wooden toys, nursery furniture, VIP perks, and dedicated gifting consultations.