If you’ve had your eye on Applecrumby’s premium baby essentials, this might be a good time to stock up. The Malaysian parenting brand is bringing back its first warehouse sale since 2019 with a Merdeka Clearance Sale, offering selected products at exclusive prices.
There’s a little more to the sale than simply clearing out stock, though. Applecrumby is moving into a new chapter with a refreshed visual identity and an expanded product range, which means some of its previous packaging is making way for the new look. Families can expect to find selected products, including its Korean version diaper range, featuring the brand’s older packaging at special clearance prices.
“Our packaging may evolve, but our commitment to quality never changes. Every Applecrumby product is created with the same care, standards and purpose that families have come to trust. As the nation celebrates our country’s freedom this Merdeka, we decided to hold a special sale to celebrate the parents raising our next generation of Malaysians,” said Jeremy Foo, General Manager of Applecrumby.
Building a Premium Brand Through Continuous Evolution
Since its inception, Applecrumby has continuously invested in product innovation, thoughtful design and a better consumer experience, believing that premium brands are built through constant improvement rather than standing still. The warehouse event reflects that philosophy. Instead of retiring quality products simply because the packaging no longer represents the company’s latest brand identity, Applecrumby has chosen to make them available to families at special prices through a one-time event.
Beyond making premium parenting essentials more accessible, the initiative also reflects Applecrumby’s commitment to responsible business practices. By extending the lifecycle of perfectly safe, certified and high-quality products rather than discarding them because of a packaging refresh, the company aims to minimise unnecessary waste while ensuring families continue to benefit from trusted products at exceptional value.
Since securing investment from a Fortune Global 500-backed investor, Applecrumby has steadily strengthened its position through continuous innovation, category expansion and strategic brand building. What began as a premium parenting brand is now evolving into a broader family care business, with the upcoming introduction of its adult care and expanded Everyday Skincare range for not only newborns and babies, but for older children as well, signalling the company’s next strategic growth engine and long-term regional ambitions.
Consumers can look forward to exclusive offers on a range of authentic Applecrumby products during the warehouse event, available for a limited time while stocks last.
About the Warehouse Event
3 days. 1 warehouse full of deals you won’t find anywhere else, online or offline. Everything must go!
This is not a drill, parents. Mark your calendars for our Applecrumby Merdeka Clearance Sale from 14-16 August 2026 at PARC, Subang Jaya!
Date: 14 – 16 August 2026 (Fri – Sun)
Time: 14 August, Friday: 4 PM – 7 PM, 15 & 16 August, Saturday & Sunday: 10 AM – 7 PM
Location: The Hall, PARC Subang Jaya
Get unbeatable deals on ALL diaper ranges, skincare, and merchandise!
✅ SAVE BIG! Up to 75% off 😮
✅ Score lucky draw merchandise prizes 🎁
✅ Enjoy a day out at the PARC with the family! (F&B stalls available conveniently nearby)
🌳Spaces are limited! Registration required at: bit.ly/ACWS26
‼️ DIAPER PACKS AS LOW AS:* ‼️
👶 RM11 for a Mini Pack
👶 RM22.50 for a Mega Pack
Plus:
🎁 FREE GIFT Blind Draw to win Applecrumby merch worth up to RM599!
🍔 F&B stalls nearby for a full day out with the family
🤑 MORE discounts when you shop with Atome!
*T&Cs apply
