The six-month Projek Hidupkan Duniamu programme will offer selected participants financial support, mentorship and a platform to share their entrepreneurial journeys.
Young Malaysians hoping to turn their passions into viable businesses will soon have a new avenue of support through NESCAFÉ’s Projek Hidupkan Duniamu initiative.
Backed by a commitment of up to RM500,000, the six-month youth empowerment programme aims to help selected participants take their first steps towards establishing sustainable start-ups. They will receive financial assistance, guidance from dedicated mentors and opportunities to share their progress with a wider audience.
The initiative builds on the NESCAFÉ Youth Entrepreneurship Programme and was shaped by the brand’s engagement with Malaysian communities and frontliners through its Ngopi Dulu & Kekal Kental Bersemangat Bersama campaign.
According to NESCAFÉ, many of the young people it encountered were pursuing personal ambitions while juggling their studies, careers and financial responsibilities. Projek Hidupkan Duniamu was developed to give promising participants more room and support to focus on bringing their ideas to life.
“Through our engagement with communities and frontliners across Malaysia, we witnessed the power of purpose and determination in helping people overcome challenges and pursue what matters most to them,” said Juan Aranols, chief executive officer of Nestlé Malaysia, Singapore and Brunei.
“Their stories reminded us that while ambition is abundant, access to opportunities can often make the difference. Through Projek Hidupkan Duniamu, we hope to provide young Malaysians with the confidence, support and opportunities they need to take meaningful steps towards their future.”
The programme is rooted in NESCAFÉ’s global Make Your World philosophy, which encourages individuals to pursue goals that bring purpose and meaning to their lives.
How to apply
Applicants must submit a 60-second TikTok video explaining why they deserve a place in the programme.
Submissions will open on 1 October in conjunction with International Coffee Month. Details about the application process, selection criteria and financial support available will be announced through NESCAFÉ Malaysia’s social media channels and upcoming roadshows.
Projek Hidupkan Duniamu roadshows
The initiative was launched alongside the Hidupkan Duniamu Bersama NESCAFÉ event, held from 8 to 13 September at IOI City Mall Putrajaya.
The event featured interactive activities, appearances by frontliners and community representatives, and introductions to products including NESCAFÉ Espresso Concentrate, NESCAFÉ Spanish Latte and NESCAFÉ Tiramisu Latte. Celebrity partners Black Hanifah and Yusof Hashim were also scheduled to appear.
Additional Hidupkan Duniamu Bersama NESCAFÉ roadshows are planned for Sunway Pyramid and Queensbay Mall.
For updates, visit NESCAFÉ Malaysia or follow NESCAFÉ Malaysia on Facebook and @nescafe_my on Instagram.
