They say, “The eyes are the windows to the soul,” and through them, our children discover the world, one wonder at a time. Yet, in our modern, screen-filled reality, an increasing number of these precious windows are facing a challenge: myopia, more commonly known as short-sightedness.

 

While we’ve long relied on standard spectacle lenses to clear up blurry vision, they often act only as a temporary fix, not a long-term strategy. A solution has emerged that not only corrects but also actively protects a child’s vision for the future. This is the MiYOSMART spectacle lens by HOYA, a product born from advanced scientific research and designed with the well-being of every curious, active child in mind.

 

Understanding Myopia: A Widespread Concern

Myopia, also known as short-sightedness, affects how the eyes focus light on the retina, causing distant objects to appear blurry. Projections suggest that by 2050, up to five billion people, half the world’s population, could be affected by short-sightedness. For children, this is particularly concerning because myopia that is left unmanaged can lead to lasting vision problems and a 58% increased risk of future eye-related diseases with each diopter increase in myopia.

 

While standard spectacle lenses provide clear vision, they do not slow the eye’s tendency to elongate, which is the root cause of myopia progression. That’s why parents need to explore solutions that go beyond correction and actively help manage the condition.

 

 

Why Early Intervention for Myopia Matters

 

• Better outcomes – Managing myopia early reduces prescription changes (short-term benefit) and reduces the risk of eye health problems (long-term benefit).

• More than clear vision – It’s about safeguarding eyesight for the future.

• Peace of mind for parents – Lowers the likelihood of serious eye diseases later in life.

• Freedom for kids – Enjoy sharper vision and confidence every day.

 

 

Projections suggest that by 2050, up to five billion people, half the world’s population, could be affected by myopia (short-sightedness).

 

 

A Breakthrough in Myopia Management

In 2014, HOYA Vision Care partnered with The Hong Kong Polytechnic University to develop a revolutionary lens based on the “myopic defocus” theory. This research found that by projecting a clear image on the retina while simultaneously creating a constant defocused image in front of it, it is possible to control the eyeball’s axial growth and slow down myopia progression.

 

This breakthrough led to the creation of the MiYOSMART spectacle lens, which features patented D.I.M.S. (Defocus Incorporated Multiple Segments) technology. This smart technology uses a honeycomb-shaped segment treatment area (‘defocus zone’) to slow down myopia progression, and a clear zone (‘focus zone’) with the child’s prescription. The focus zone provides clear vision, and the defocus zone manages myopia at the same time.

 

Despite this advanced technology, the MiYOSMART spectacle lens appears to be just a regular single vision lens. Perfect for your children’s active lifestyle, featuring a durable, water-repellent, and anti-reflective coating that is easy to clean.

 

Designed for Active Lifestyles

Beyond its innovative technology, MiYOSMART is built with a child’s active life and safety as top priorities. The lenses are crafted from an impact-resistant material that offers “Eye Shield” protection, keeping kids safe during play. They also provide crucial UV protection, safeguarding young eyes from the sun’s harmful rays.

 

Since the lenses are designed to resemble and feel like standard single-vision lenses, they are easy to adapt to, ensuring a smooth and stress-free transition for your child.

 

 

Trusted by Experts and Parents Alike

The effectiveness of MiYOSMART is not just a promise; it’s backed by solid evidence. A two-year clinical study showed that wearing MiYOSMART spectacle lenses slows myopia progression by an average of 60% compared to standard lenses. Even more encouraging, an 8-year follow-up study showed that the benefits of MiYOSMART spectacle lenses were maintained long-term, proving their sustained effectiveness in managing myopia. These incredible results give parents the confidence to choose a solution that truly makes a difference.

 

 

The lens has also earned prestigious accolades, including winning the title “Best Myopia Control Lens for Kids” in the recent PARENTS’ CHOICE AWARDS 2025. Its innovation was also recognised globally with the Gold Prize, Grand Award & Special Gold Award at the 46th International Exhibition of Inventions of Geneva and the esteemed SILMO d’Or Award in the Vision category at the SILMO Paris Optical Fair.

 

 

A two-year clinical study showed that wearing MiYOSMART spectacle lenses slows myopia progression by an average of 60% compared to standard lenses.

 

 

With MiYOSMART, parents don’t just have a solution for clearer vision; they have the reassurance of a proven, science-backed way to slow down myopia progression and safeguard their child’s future. Because every child deserves to see the world with clarity, confidence, and curiosity, today and for all the tomorrows to come.

 

 

Take the First Step Towards Clearer Vision

For a limited time, enjoy FREE eye examinations for your child, aged 5 to 12 years old, conducted at selected optical outlets offering HOYA MiYOSMART.

 

Event Dates: 16th to 22nd October 2025
Registration Period: 1st to 12th October 2025

 

Don’t miss this opportunity to safeguard your child’s vision. Spots are limited and offered on a first-come, first-served basis.

 

Ready to reserve your spot? Scan the QR code in the poster below to register now! Terms and conditions apply.

 

 

For more information on Hoya MiYOSMART, visit their website and Facebook page.