Babyshop is one of the largest brands under Landmark Group, the largest non-food retailer in Middle East, Africa and India with headquarters in Dubai. Babyshop was the very first brand to be launched by the Group. Since its first store in Bahrain in 1973, today Babyshop boasts of over 225 stores globally. With a wide assortment of products in fashion clothing, nursery furniture, toys, feeding essentials and travel systems, Babyshop has grown into a trusted one-stop destination for mother and kids’ up to 10 years of age.

Babyshop started its Malaysia operations in 2018 and within an year of serving Malaysian customers, Babyshop was bestowed upon the “Best Mother & Baby Store” award by Parenthood Magazine in 2019. In about 2 years’ time, Babyshop has rapidly expanded to 7+ stores in 4 cities across Peninsular Malaysia– Klang Valley (IOI City Mall, Sunway Pyramid, My Town Shopping Center, The Curve), Melaka (Dataran Pahlawan Megamall), Kuantan (East Coast Mall) and Johor Bahru (Toppen Shopping Center). Babyshop started its online marketplace operations on Shopee and Lazada in 2019 and plans to expand its footprint to other cities and other online channels in order to serve the ever-growing customer base.