Lee Minho Shines as the Star of Roma Kelapa’s ‘Mama Pilih Roma’ Campaign

Lee Minho Shines as the Star of Roma Kelapa’s ‘Mama Pilih Roma’ Campaign

Renowned Korean actor and global heartthrob Lee Minho recently made waves in Malaysia as the face of Roma Kelapa’s newly launched ‘Mama Pilih Roma’ campaign. This heartfelt campaign, which celebrates the essential role of mothers in fostering family unity, was officially launched on 14th September 2024 at an exclusive event in JioSpace, Petaling Jaya.

 

As Roma Kelapa’s brand ambassador, Lee Minho brought immense star power to the campaign, drawing the attention of fans and families alike. His appearance at the event not only highlighted the campaign’s focus on family bonding but also created a memorable experience for attendees. Lee Minho’s personal values of care and togetherness align seamlessly with Roma Kelapa’s mission to celebrate the love and dedication of mothers across Malaysia.

 

 

“We are thrilled to have Lee Minho on board for the ‘Mama Pilih Roma’ campaign. His strong connection with his fans and his alignment with our family-centric values make him the perfect ambassador to carry our message,” said KK Ng, Country Manager of Mayora Malaysia Sdn. Bhd.

 

The event’s most anticipated moment was the special meet and greet with Lee Minho, which drew 1,000 lucky fans who won the chance to see him up close through the ‘Roma Wow! Bertemu Lee Minho’ contest. The opportunity to meet one of Asia’s biggest stars was an unforgettable experience for the devoted fans, who had the chance to interact with their idol.

 

 

With the launch of this campaign, Lee Minho continues to strengthen his connection with his international fanbase while promoting the core values of family and love that Roma Kelapa stands for. The ‘Mama Pilih Roma’ campaign emphasises that it’s not just about biscuits, but about creating and cherishing moments of togetherness.

 

For more information and updates, follow Roma Biscuits Malaysia on Facebook and Instagram or visit Mayora’s official website.