If you have a child who loves cars, racing or anything that moves on wheels, there is exciting news for families in Malaysia. LEGO® has launched its “Build Your Dream Ride” campaign, celebrating the creativity and imagination that comes with building vehicles – from speedy race cars to adventurous rescue trucks.
The campaign invites children to explore the world of vehicles through hands-on LEGO building, where they can design, customise and create their very own dream rides. With sets from LEGO City, LEGO Technic and LEGO Speed Champions, young builders can experiment with different types of vehicles while learning valuable skills such as problem-solving, creativity and confidence.
According to Ágnes Molnár, Marketing Director for Singapore, Malaysia and APAC Travel Retail at The LEGO Group, play is a powerful way for children to explore the world around them.
“With the Build Your Dream Ride campaign, we are empowering children to take the driver’s seat by giving them the tools to build, customise and bring their dream rides to life,” she said. “Along the way, this hands-on play helps nurture confidence, creativity and problem-solving skills.”
Where Building Meets Real Racing
To make the experience even more exciting, LEGO has partnered with KF Kiddy Circuit to bring the campaign to life through the Build Your Dream Ride Autoshop Experience.
From 6 March to 30 June 2026, families can visit:
- KF Kiddy Circuit, Mid Valley Megamall Kuala Lumpur
- KF Kiddy Circuit, The Mall Mid Valley Southkey Johor Bahru
The venues will be transformed into LEGO-themed adventure spaces filled with brick-built displays, LEGO Minifigures and interactive vehicle experiences.
Kids can take part in a fun mission-style journey where they collect stamps at different pit stops by completing activities such as:
- Building their own LEGO vehicle
- Testing their creations
- Taking interactive photos
- Trying out the e-kart racing experience
It is a playful way for children to see their imagination come to life – both on the building table and on the race track.
Alan Kwek, Co-founder of KF Kiddy Circuit, shared that the collaboration brings together creativity and real-world excitement for families.
“We believe that the Build Your Dream Ride Autoshop experience will spark joy, imagination and creativity among families through hands-on building activities with LEGO bricks, culminating with our e-karting experience.”
A Fun Mission with Rewards for Kids
The adventure does not stop at the circuit.
Children can continue their mission by visiting the LEGO Certified Stores at Mid Valley Megamall KL and Mid Valley Southkey JB. After completing their mission card journey, young vehicle fans can:
- Take a photo with the LEGO 3D Minifigure
- Post it on social media
- Redeem an exclusive LEGO Racer Minifigure with Golden Trophy
It is a fun way for kids to celebrate their “dream ride” achievements.
More LEGO Vehicle Fun In Stores
Parents can also bring their children to participating LEGO Certified Stores for additional activities.
Make & Take Activity (until 29 March 2026)
Kids can build their own LEGO Sports Car in-store and bring it home for free.
Gift-with-Purchase Promotions
Shoppers can unlock special LEGO vehicle-themed polybags when they meet the minimum spend requirements, featuring sets from:
- LEGO Speed Champions
- LEGO City
- LEGO Technic
These make great little additions for children who love collecting vehicles.
Perfect for Kids Who Love Vehicles
From fire trucks and airplanes to race cars and hypercars, the campaign showcases just how diverse LEGO vehicle sets can be.
Some exciting highlights include:
- LEGO Ferrari SF90 XX Stradale Sports Car
- LEGO Bugatti Vision GT Hyper Sports Car
- LEGO Technic Bugatti Chiron Pur Sport
- LEGO BMW M4 GT3 EVO Race Car
- LEGO Airport Fire Truck
- LEGO Monster Jam Grave Digger
These sets are available at LEGO Certified Stores, Toys “R” Us, the LEGO Official Store on Lazada and Shopee, and major retailers across Malaysia.
A Fun Family Outing for Little Builders
For parents looking for a weekend activity that combines creativity, play and a little adrenaline, the Build Your Dream Ride campaign offers something for everyone.
Kids get to build, race, explore and earn rewards, while parents can enjoy watching their children’s imagination take the wheel.
And who knows, the next dream race car designer might just be building their first creation from a box of LEGO bricks.
