Launching in January 2027, the new platform aims to help mothers feel heard, supported and a little less alone, with free membership benefits for its first 500 founding members.

 

Motherhood can be beautiful, messy, exhausting and sometimes, incredibly lonely. Between caring for the children, managing family responsibilities and keeping up with everyday life, mums often find themselves putting their own wellbeing last.

 

But who looks after mum when she needs someone to lean on?

 

That’s the question behind Grow & Glow Mama, a Malaysian maternal mental health community founded by Sofea Mastan, which officially unveiled its new website and offered a first glimpse of its upcoming mobile app at LAX Retreat, LINC KL, recently.

 

Attended by around 40 guests, including female entrepreneurs, influencers and maternal wellbeing advocates, the intimate launch brought together women to talk openly about motherhood, mental health and why mothers deserve care, too.

 

A Support System Made for Mums

Founded in 2022, Grow & Glow Mama was inspired by Sofea’s personal experience with postpartum depression.

 

Having experienced the challenges of early motherhood herself, she wanted to create a space where women could share their feelings without judgement, connect with other mothers and find support when they needed it.

 

The upcoming Grow & Glow Mama app, scheduled to launch in January 2027, hopes to bring that experience into mothers’ everyday lives.

 

Rather than being another parenting app focused on tracking babies’ milestones, it places the mother’s emotional wellbeing at the centre.

 

 

Among its planned features are:

• My Day: Daily mood check-ins, affirmations and personalised articles, videos and podcasts based on how a mother is feeling.
• My Pause: Simple self-care activities, voice journalling and a dedicated Pantang Mode for mothers navigating postpartum confinement.
• Mama Letters: A space to exchange encouraging messages with other mothers, without the pressure of social media.
• My Companion: Allows a partner, family member or trusted person to receive practical guidance on how to better support mum.
• More Support: Helps mothers find trusted professional services, including maternal and perinatal mental health therapists.

The platform’s official website, www.growandglowmama.com, is now live, featuring information about its community, resources and upcoming app.

 

Mothers Don’t Need Permission to Rest

Beyond the website reveal, the evening also featured a panel discussion about mothers not needing permission to pause.

 

Moderated by Sofea, the conversation brought together Charis Sow, Founder of Lullavie and Certified Sleep Consultant; clinical psychologist Sarah Zehan; and Ally Mukhriz, mother and mental health advocate.

 

 

Together, they explored the guilt many mothers experience when taking time for themselves, the pressure to balance motherhood with work and personal responsibilities, and the importance of recognising when everyday exhaustion may signal a need for additional support.

 

Charis reminded mothers that taking a break doesn’t always require hours of uninterrupted rest.

“Rest doesn’t have to always be a full night’s sleep. Even ten minutes of quiet or a fifteen-minute stretch can reset a mother’s whole day.”

 

Sarah also highlighted the importance of building connections between mothers, regardless of which stage of motherhood they are navigating.

 

“Every mother needs her village, and I’m genuinely excited that this app will help mothers find each other and feel a little less alone in what they’re going through.”

 

The discussion reinforced a message that often gets overlooked: mothers shouldn’t have to reach the point of burnout before allowing themselves to rest or ask for help.

 

A Membership That Gives Back to Other Mothers

Grow & Glow Mama also introduced a membership initiative designed to extend support to mothers who may not have the financial resources to access it.

 

Under the initiative, RM1 from every paid membership will contribute to a dedicated fund supporting mothers in need.

 

For Sofea, the initiative is particularly personal.

“When I was going through postpartum depression, I was lucky enough to find help. Many mothers aren’t. Membership means every mother who joins is also holding the door open for another mother who can’t afford to walk through it on her own.”

 

The app will offer a free membership tier, while its optional Grow & Glow Plus+ membership is priced at RM33 per month and includes additional support, such as access to monthly therapist sessions.

 

Want to Join? The First 500 Mums Get One Year Free!

There’s also something special for mothers interested in joining the community early.

 

The first 500 eligible mothers to register as Grow & Glow Plus+ founding members will receive 12 months of complimentary Plus+ membership, valued at RM396 based on the monthly subscription price.

 

The complimentary membership will begin when the app launches, with the selected monthly or annual renewal rate applying after the first year. No payment is required to secure an eligible founding membership.

 

Mothers can find out more and register at www.growandglowmama.com.

 

At its heart, Grow & Glow Mama is a reminder that motherhood was never meant to be a journey travelled alone. Whether it’s finding someone who understands, taking a few moments to recharge or reaching out for professional help, every mother deserves a support system that looks after her, too.

 

Because while we spend so much time making sure our children are growing well, mums deserve the space to grow and glow along the way.