Unique Aesthetics Sdn Bhd, the sole distributor of Spain’s no. 1 skincare brand SKEYNDOR in Malaysia introduced the brand exclusively to media and guests today. SKEYNDOR which has a history of 56 years is present in more than 55 countries and is ranked within the top 15 professional cosmetic brands in the world.
The Malaysian skincare segment is competitive and fragmented but promises great potential. The beauty industry is estimated to grow by 4% year-on-year, with the skin care segment amounted to RM3,698.5 million in 2019 and expected to garner RM5,928.1 million by 2027, registering a CARG of 8.1% from 2021 to 2027 according to Allied Market Research, an international market research & consumer data consultant.
Patrick Sha, Co-Founder and Executive Director of Unique Aesthetics said the company is truly excited to represent a beauty care pioneer such as SKEYNDOR which leverages on its “Scientific Cosmetics” ideology in the research and innovation of skincare products using environmentally sustainable ingredients suitable for Asian skin. He is joined by Mr Bryan Hew, Executive Director at the launch.
“Through our market research, one of the top beauty issues in Malaysia is ageing and sagging skin, especially amongst the 40s and above. Owing to busy lifestyles, poor eating habits and negligence of a good skincare regime, the age affected is getting younger. Contrary to popular belief, anti-aging starts from home and not from the clinic or doctor’s office. The key is that a beauty regime needs to be an everyday routine to be effective,” advised Patrick.
Premised on this, Unique Aesthetics rolled out its innovative Global Lift V-Shape Lifting Home Care – a day and night treatment with a lifting effect and firming action to be carried out at home for 15 consecutive days. The home care set aims to address those imperfections that arise in the neck, double chin and neckline areas, conveniently and effectively in the comfort of one’s home. Hence, improving firmness, elasticity and reduces neck wrinkles are key to these problem areas with the new range.
It is found that constantly looking at our mobile devices can lead to sagging in the neck area. “Research found that this treatment reduces wrinkles by 18% and moreover, 3 hours after application, the skin appears 24% firmer and more revitalised,” enthused Patrick.
The product’s special ingredient lies in its anti-ageing technology “ProGEN-in”. The home care product kit comprises three products – the V-Shape Anti-Gravity Serum, the V-Shape Anti-Gravity Cream and the V-Shape contouring mask – all combining to offer benefits including an immediate tightening effect and lifting action, a firming action, defining the facial oval, reducing the volume of the double chin, as well as the wrinkles in this area. For this exclusive launch, a V-Shape Lifting Roller has been included to achieve the best facial results.
At the launch event, Ms Margaret Beales, an international beauty specialist from Spain with over 35 years of beauty and skincare experience, shared insights and tips on the Asian beauty culture and skin health trends.
“Our cells will start aging as early as 30 years of age. Early skin care regime will aid in prolonging and maintaining our skin’s health. Sagging skin is also caused by the lack of beauty and medical treatments to stimulate collagen synthesis. When the loss of collagen is greater than the stimulation of new ones, our skin loses its tightness and youthfulness, resulting in loose sagging skin.
“To achieve optional results with SKEYNDOR’s Global Lift, apply the Serum and Cream twice a day, every morning and night. To complete the treatment, apply the V-Shape Mask once a week, after using the Serum and before using the Cream. It is key that the mask remains well attached to the chin for 20 to 25 minutes of exposure,” advised Margaret.
At the event, media, guests, salon owners and beauty influencers were treated to a kaleidoscopic showcase of skincare insights including techniques on face yoga, exciting game activities, scrumptious fine dining and exclusive SKEYNDOR product sets.
SKEYNDOR products can be purchased online at https://skeyndor.com.my or through its authorised beauty salons.